# Vodka-Flavored Beer Beverages Skøll's Refreshed Branding Expresses Its Nordic Spirit By Laura McQuarrie | Published 2018-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skoll References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/07/skoll-tuborg.html) To reposition its [vodka-flavored beer](https://www.trendhunter.com/trends/spikedade) for a more adult target audience, Skøll worked with Carré Noir on a fresh new design for its product range. The new designs emphasize the brand's Nordic spirit and present the hybrid alcohol products as "night drinks." As the beer is mixed with a strong alcohol, Skøll's range is presented as cocktail-like products in flavors like [Apple](https://www.trendhunter.com/trends/light-pilsner) and [Blueberry & Cranberry](https://www.trendhunter.com/trends/blueberry-cobbler-concrete). When it comes to enjoying the unique beer products to the fullest at the right temperature, drinkers are able to look at a graphic dot that appears on the front of the canned products in order to see whether or not the products have been adequately chilled for consumption. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Vodka-flavored Beer:** Disruptive innovation opportunity: Explore the creation of new vodka-flavored beer varieties to appeal to adult consumers seeking unique alcoholic beverages. - **Refreshing Design:** Disruptive innovation opportunity: Collaborate with branding experts to revamp product packaging and emphasize the brand's unique selling points, such as Nordic spirit and cocktail-like flavors. - **Temperature Indicator:** Disruptive innovation opportunity: Develop innovative temperature-sensitive indicators on packaging to provide consumers with a convenient way to determine if the product is chilled and ready for consumption. ### Sectors Adopting This - **Alcoholic Beverages:** Disruptive innovation opportunity: Introduce innovative vodka-flavored beer beverages that cater to the adult market, offering unique flavors and hybrid alcohol experiences. - **Brand Design:** Disruptive innovation opportunity: Collaborate with design agencies to reimagine product packaging and branding strategies, creating a refreshed and appealing visual identity that attracts target audiences. - **Packaging Solutions:** Disruptive innovation opportunity: Develop advanced packaging technologies, such as temperature-indicating dots, to enhance consumer experience, convenience, and product quality perception. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Non-Cardbonated Vodka Teas](https://www.trendhunter.com/trends/skimmers.md) - [Refreshed Non-Alc Brand Identities](https://www.trendhunter.com/trends/mockly.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md)