# Plug and Play Print Ads The Skol Sensation Audio Print Ads Revolutionizes Print Advertising By Corinne Guirgis | Published 2011-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skol-sensation-audio-print-ads References: [adverblog](http://www.adverblog.com/2011/06/14/the-first-audio-print-ad/) & [skolsensation.br](http://www.skolsensation.com.br/prehome.html) Print advertising may be a dying medium with the rapid rise of the Internet and social media, but, with the Skol Sensation audio print ads, companies can make print advertising interactive and tech-savvy, subsequently finding a place in magazines and newspapers. The first of its kind, this plug and play print advertisement from Skol Sensation was designed to promote a [music festival](https://www.trendhunter.com/trends/music-deserves-bose) in Brazil. The company came up with the revolutionary idea of embedding an audio message on the cover of [Playboy](https://www.trendhunter.com/trends/playboy-energy-drink) magazine. A mini-chip has been inserted in the cover and users can listen to an audio message (whispered by a seductive woman's voice to target the appropriate audience) simply by plugging a headset in the jack. This genius innovation can be adapted by many marketing companies as well as brands looking to expand their advertising domain. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Print Advertising:** Skol Sensation's audio print ads use technology to make print advertising more interactive and engaging for readers. - **Plug-and-play Advertising:** Skol Sensation's audio print ads use a mini-chip and headset to create an easy, user-friendly experience for readers, opening the doors for other plug-and-play advertising opportunities. - **Multisensory Advertising:** Skol Sensation's audio print ads tap into the user's sense of hearing and touch in addition to sight, creating a multisensory advertising experience that other brands and companies could work to replicate. ### Sectors Adopting This - **Marketing:** Marketing companies can adopt Skol Sensation's plug-and-play print advertising technology to create innovative and engaging campaigns for their clients. - **Print Advertising:** Print advertising companies can incorporate Skol Sensation's audio print ads to create tech-driven, interactive ads and attract new clients. - **Consumer Electronics:** The plug-and-play technology used in Skol Sensation's audio print ads could be adapted by consumer electronics companies to expand product offerings and create new sources of revenue. ## Related on Trend Hunter - [First Playable Print Ads](https://www.trendhunter.com/trends/first-playable-print-ad.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md)