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# Flatbed City Cars
The Skoda Yeti ETAPE is Designed for Extreme Urbanites

By Michael Hines | Published 2012-06-06 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/skoda-yeti-etape
References: [carbuzz](http://www.carbuzz.com/news/2012/6/4/Skoda-Yeti-Pick-Up-ETAPE-Concept-by-BT-Design-7709149/) & [new.skoda-auto](http://new.skoda-auto.com/en/Pages/homepage.aspx)

The [Skoda](https://www.trendhunter.com/trends/multipurpose-car) Yeti ETAPE is a quirky [concept car](https://www.trendhunter.com/trends/hyundai-crater-concept) created by BT Design for the Leipzig AMI Show. The ETAPE is a unique twist on the Skoda Yeti, which in its normal form is a four-door crossover. The ETAPE hacks off two doors and adds a bed, with surprisingly awesome results.

The Skoda Yeti ETAPE has a new body kit, a redesigned interior and bigger wheels. As odd as this ride may look, it could actually appeal to a wide swath of consumers. Light trucks are slowly dying off in the states, leaving car buyers with limited options in terms of [vehicles with beds](https://www.trendhunter.com/trends/auriga-explorer). The Skoda Yeti ETAPE could appeal to weekend warriors who don't have the money, or the desire, to gas up a big truck. Skoda doesn't have a U.S. presence, so the chances of the Yeti ETAPE making it across the pond are slim to nil.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 50% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Quirky Concept Cars:** Designing unique twists on popular car models can attract a wide range of consumers.
- **Light Trucks Decline:** As light trucks become less popular, there is an opportunity to offer alternative vehicles with beds.
- **Weekend Warrior Vehicles:** Creating vehicles that cater to weekend warriors who need a compact yet practical option can fill a gap in the market.

### Where This Applies

- **Automotive Design:** Innovative body kits and interior designs can revolutionize the automotive industry.
- **Transportation:** Developing unique transportation solutions for urbanites can transform the industry.
- **Automotive Retail:** Introducing quirky concept cars like the Skoda Yeti ETAPE can generate new opportunities in the automotive retail sector.

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