# Manly Car Creation Ads The Skoda 'Mean Green' Commercial is Tough Stuff By Michael Hines | Published 2010-11-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/skoda-mean-green-commercial References: [autoblog](http://www.autoblog.com/2010/11/22/video-skoda-fabia-vrs-built-with-crossbows-snakes-and-headbut/) If you've ever wondered what goes into making a badass car then you need to check out the Skoda 'Mean Green' commercial. This commercial shows that when it comes to making the Skoda Fabia vRS, the manufacturing process is anything but normal. All I can say about the Skoda 'Mean Green' commercial is, wimps beware. This video is jam-packed with some of the most badass guy stuff on the planet including, but not limited to, motorcycle burnouts, snakes, swords and even crossbows. Check it out above if you're in the market for some much needed man points. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 5% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Badass Car Manufacturing:** Opportunity for disruptive innovation in creating commercials showcasing the tough and unconventional manufacturing processes involved in creating cars. - **Manly Advertisements:** Opportunity for disruptive innovation in creating advertising campaigns targeted towards men that showcase tough and unconventional activities. - **Macho Branding:** Opportunity for disruptive innovation in creating a brand that is tough, unconventional, and appeals to a male demographic. ### Who This Affects Most - **Automotive:** Opportunity for disruptive innovation in designing cars that cater towards a male demographic who value tough and unconventional aesthetics. - **Advertising:** Opportunity for disruptive innovation in creating ad campaigns that cater towards a male demographic and showcase unconventional activities. - **Retail/consumer Products:** Opportunity for disruptive innovation in creating and marketing products to a male demographic that values toughness, unconventional aesthetics, and adventurous activities. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)