# Absurd Animal Campaigns The Skittles 'Walrus' Ad is Absolutely Bizzare By Courtney Scharf | Published 2012-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-walrus References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/skittles-walrus/) & [youtube](http://www.youtube.com/user/trendhuntertv?feature=watch) The Skittles 'Walrus' ad is an incredibly bizarre promotion piece by the candy brand. Featuring an attractive woman making out with a walrus, and subsequently being questioned by her roommate who suspects her walrus boyfriend of cheating, this gives new meaning to "outside of the box." Designed to promote the brand's [new line of candies](https://www.trendhunter.com/trends/juicy-gummy) that have mismatched shells and flavors, the idea behind the ad is deceptive appearances, which plays out surprisingly well throughout the clip. Skittles has a reputation for [quirky marketing schemes](https://www.trendhunter.com/trends/worlds-of-flavor), and this commercial is certainly one that has [viral potential](https://www.trendhunter.com/trends/believe-campaign). ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Quirky Marketing Schemes:** Opportunity for brands to embrace unconventional and memorable campaigns to stand out in the market. - **Deceptive Appearances:** Brands can explore the idea of challenging traditional notions of appearance and surprise consumers. - **Viral Potential:** Brands can capitalize on creating content that has the potential to go viral and generate widespread attention. ### Where This Applies - **Candy and Confectionery:** Opportunity for candy brands to infuse creativity and uniqueness into their marketing campaigns. - **Advertising and Marketing:** Opportunity for advertising agencies to develop engaging and unconventional strategies for their clients. - **Digital Content Creation:** Opportunity for content creators to produce captivating and shareable content for brands. ## Related on Trend Hunter - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md)