# Broadway Candy Ads The Skittles Super Bowl Ad is Unfolding as a One-Time Broadway Performance By Laura McQuarrie | Published 2019-01-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-super-bowl-ad References: [prnewswire](https://www.prnewswire.com/news-releases/skittles-big-game-ad-is-broadway-bound-300777395.html) & [SkittlesTheMusical](http://SkittlesTheMusical.com) For the Super Bowl this year, Skittles will be creating a 60-second advertisement—but the Skittles Super Bowl ad won't be airing during the Big Game. For the first time ever, Skittles will be introducing the "first-ever commercial performed as a live Broadway musical." '[Skittles Commercial](https://www.trendhunter.com/trends/skittles-obsessed): The [Broadway Musical](https://www.trendhunter.com/trends/chazmo-the-musical), ' was written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide, and will be performed before a live audience a day before the Super Bowl at The Town Hall in New York City. Tickets for Skittles Commercial: The Broadway Musical are currently being sold through Ticketmaster, with proceeds going to support [Broadway Cares](https://www.trendhunter.com/trends/the-first-shadow)/Equity Fights AIDS. At the event—which will only be performed one time—guests will be treated to original songs and a live band. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Live Performance Advertising:** Creating advertisements in the form of live performances provides a unique and engaging way to capture consumer attention. - **Collaborative Marketing Partnerships:** Partnering with Broadway productions allows brands to reach new audiences and support charitable organizations. - **Non-traditional Ad Placement:** Placing advertisements in unconventional venues, such as live Broadway shows, creates a memorable and unexpected experience for viewers. ### Sectors Adopting This - **Marketing and Advertising:** The marketing and advertising industry can explore innovative ways to create immersive and interactive campaigns. - **Entertainment:** The entertainment industry, specifically Broadway productions, can benefit from collaborative partnerships with brands for additional funding and exposure. - **Charity and Nonprofit:** Charitable organizations can utilize creative marketing strategies, like live performances, to raise funds and increase awareness for their causes. ## Related on Trend Hunter - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Playful Juicy Confectionery Commercials](https://www.trendhunter.com/trends/juicy-gummy.md) - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Intergalactic Snacker Musicals](https://www.trendhunter.com/trends/chazmo-the-musical.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Rainbow Micro Apartments](https://www.trendhunter.com/trends/skittles-little-living.md)