# Chromatic Candy-Flavored Frozen Treats Skittles Stix Have Layers of Fruity Flavor and More By Michael Hemsworth | Published 2022-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-stix References: [talkingretail](https://www.talkingretail.com/products-news/frozen/mars-broadens-its-ice-cream-range-17-02-2022/) & [mars](https://www.mars.com)  The [Skittles Stix](https://www.trendhunter.com/trends/skittles-desserts) frozen treat is being launched in the UK as an [ice lolly](https://www.trendhunter.com/trends/frollies) for consumers who have a penchant for the namesake candy to help them expand on their interest as the weather starts to heat up. The frozen treat is crafted with a rainbow-inspired format that has layers of fruity flavored ice cream along with a sugar pearl in the center as a small surprise. The treats will be arriving at retailers starting in March 2022 in singles as well as multipacks for £1.40 and £2.50, respectively. General Manager at [Mars Chocolate Drinks & Treats](https://www.trendhunter.com/trends/snickers-white-ice-cream-bar) Michelle Frost commented on the new Skittles Stix frozen treat saying, "Fuelled by the popularity of Skittles Cooler, we anticipate that adding these exciting products to the freezer will give ice-cream fans even more choice from their favourite fruity confectionery brands.” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 72% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-flavored Frozen Treats:** Opportunity for companies to innovate in the frozen treats industry by introducing more surprise elements and creative flavors inspired by popular confectionery brands. - **Multipacks of Frozen Treats:** Opportunity for companies to offer multipacks of frozen treats to cater to consumers who prefer to purchase in bulk and enjoy a greater variety of flavors. - **Confectionery-inspired Frozen Treats:** Opportunity for companies to develop more frozen treats inspired by popular confectionery brands to attract consumers looking for new and interesting flavor options. ### Sectors Adopting This - **Frozen Treats:** The frozen treats industry can benefit from innovation in flavors and packaging to meet changing consumer preferences. - **Confectionery:** The confectionery industry can expand into frozen treats by partnering with ice cream manufacturers to leverage their brand recognition and existing customer base. - **Retail:** Retailers can capitalize on the trend towards fruit-flavored frozen treats by stocking a variety of brands and flavors to cater to diverse consumer preferences. ## Related on Trend Hunter - [Crunchy Dessert-Flavored Candies](https://www.trendhunter.com/trends/skittles-desserts.md) - [Liquid-Filled Candy Ice Pops](https://www.trendhunter.com/trends/rowntrees-ice-lollies.md) - [Candy-Inspired Ice Lollies](https://www.trendhunter.com/trends/fruittella-ice-lollies.md) - [Icy Candy-Flavored Drinks](https://www.trendhunter.com/trends/ritas-x-skittles-italian-ice.md) - [Branded Freeze-Dried Candies](https://www.trendhunter.com/trends/skittles-popd.md) - [Fluffy Ice Cream Treats](https://www.trendhunter.com/trends/angel-delight-ice-cream-sticks.md) - [Oversized Textural Candy Products](https://www.trendhunter.com/trends/skittles-giants-gooey.md) - [Frozen Spherical Chocolate Treats](https://www.trendhunter.com/trends/maltesers-ice-cream-bars.md) - [Ice Pop-Inspired Candies](https://www.trendhunter.com/trends/rowntrees-lollies.md)