# LGBTQ Artist Candy Packs These Skittles Pride Packs Share Stories of the LGBTQ+ Community By Laura McQuarrie | Published 2023-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-pride References: [benzinga](https://www.benzinga.com/pressreleases/23/05/n32186536/skittles-artist-designed-2023-pride-packs-shine-a-light-on-lgbtq-stories) & [SKITTLES](http://SKITTLES.com/PRIDE)  For the fourth year in a row, [Skittles](https://www.trendhunter.com/trends/skittles-pride-packaging) Pride packs will be going gray to support and celebrate the [LGBTQ](https://www.trendhunter.com/trends/ink-the-rainbow)+ community, and for the 2023 Pride program, the brand is showcasing the works of LGBTQ+ artists. This is the second year that Skittles is partnering with LGBTQ+ artists and this time around, packs will tell the visual stories of Zipeng Zhu, Symone Salib, Shanée Benjamin and more. On these candy packs, consumers can scan a QR code that will direct them to a site where they can learn more about the artists and their stories. $1 from each pack sold (up to $100,000) will go toward [GLAAD](https://www.trendhunter.com/trends/sally-hansen-x-pride-limited-edition-collection) and the organization's efforts to boost and increase visibility for the LGBTQ+ community. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 66% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Brand Collaborations:** Partnering with artists for limited edition packaging design will allow brands to create unique experiences and connect with consumers on a deeper level. - **QR Code Storytelling:** Incorporating QR codes into packaging design to share stories and provide more information about the product will enhance consumer engagement and loyalty. - **Socially Aware Marketing:** Supporting social causes and donating proceeds to relevant organizations will become a mainstay in marketing, creating authenticity and goodwill among consumers. ### Sectors Adopting This - **Consumer Packaged Goods:** Food and beverage brands can leverage QR code storytelling and artistic collaborations to differentiate themselves in a crowded marketplace and foster deeper connections with consumers. - **Art and Design:** Artists and designers can benefit from collaborations with mainstream brands to gain exposure and showcase their work to wider audiences. - **Nonprofit Organizations:** Partnering with brands for social awareness campaigns and donating a portion of the proceeds can help nonprofit organizations further their mission and create mutually beneficial partnerships. ## Related on Trend Hunter - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md) - [Pride-Celebrating Cracker Packs](https://www.trendhunter.com/trends/tempo-crackers.md) - [Pride-Celebrating Cannabis Gummies](https://www.trendhunter.com/trends/midweek-friday-pride-gummies.md) - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md) - [Artistic Pride-Celebrating Juices](https://www.trendhunter.com/trends/artistic-pridecelebrating-juices.md) - [Affirmative Pride Month Packaging](https://www.trendhunter.com/trends/plfag-national.md) - [Star-Studded Pride Month Campaigns](https://www.trendhunter.com/trends/2022-pride-campaign.md)