# Pride Month Candy Branding The Limited-Edition Skittles Pride Packaging Celebrates Community By Michael Hemsworth | Published 2024-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-pride-packaging References: [snackandbakery](https://www.snackandbakery.com/articles/111379-skittles-relaunches-annual-pride-limited-edition-packaging) & [skittles](https://www.skittles.com)  This limited-edition Skittles Pride packaging has been unveiled by the brand for Pride Month to help show support for the [LGBTQ](https://www.trendhunter.com/trends/plfag-national)+ community and donate money towards a good cause this spring. The packaging features the signature rainbow colors that the candy is renowned for and boasts them accented by a series of community-focused images like hands holding one another and more. The branding was created in partnership with NERD Productions and will see $1 donated to [GLAAD](https://www.trendhunter.com/trends/skittles-pride) for every pack of Pride Skittles sold, up to $100,000. Chief Marketing Officer, Mars Wrigley [North America](https://www.trendhunter.com/trends/beach-sticks-fruit-chews) Gabrielle Wesley spoke on the limited-edition Skittles Pride packaging saying, "We know the LGBTQ+ community is one that is comprised of strong, dynamic individuals with a wide array of interests and passions. Our Skittles Pride pack and community celebrations are intended to inspire moments of everyday happiness by celebrating the LGBTQ+ community in a way that lets all unique colors shine." Image Credit: Skittles ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 87% | Activity: 88% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Inclusive Product Packaging:** Brands are embracing diversity by designing product packaging that celebrates various communities and fosters inclusivity. - **Cause-driven Marketing:** Companies are increasingly adopting marketing strategies that align with social causes to build stronger connections with consumers and drive positive change. - **Collaborative Branding Initiatives:** Collaboration with creative partners and organizations enables brands to develop unique, impactful campaigns that resonate with broader audiences. ### Who This Affects Most - **Confectionery Industry:** Companies are leveraging special edition products to highlight social issues and engage with diverse communities in meaningful ways. - **Marketing and Advertising:** Innovative marketing that incorporates social causes and community-focused narratives is transforming how brands connect with their audience. - **Non-profit Organizations:** Partnerships between consumer brands and non-profits are driving awareness and funding for important social causes. ## Related on Trend Hunter - [LGBTQ Artist Candy Packs](https://www.trendhunter.com/trends/skittles-pride.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Affirmative Pride Month Packaging](https://www.trendhunter.com/trends/plfag-national.md) - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Customizable Pride Cookie Packs](https://www.trendhunter.com/trends/oreo-pride-limited-edition-cookie-pack.md) - [Pride-Celebrating Cracker Packs](https://www.trendhunter.com/trends/tempo-crackers.md) - [Pride-Celebrating Cannabis Gummies](https://www.trendhunter.com/trends/midweek-friday-pride-gummies.md) - [Pride-Celebrating Wine Packaging](https://www.trendhunter.com/trends/cool-cat-1.md) - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md)