# Rainbow Micro Apartments The Skittles Little Living NYC Apartment Offers Paid Rent for a Year By Laura McQuarrie | Published 2024-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-little-living References: [streetinsider](https://www.streetinsider.com/PRNewswire/SKITTLES%C2%AE+Littles+Gives+Micro+NYC+Apartment+a+Major+Rainbow+Makeover%2C+Paying+Rent+for+a+Year/23143149.html) & [SKITTLES](http://www.SKITTLES.com/LittlesLiving/)  To celebrate the launch of [Skittles Littles, Mars' Skittles](https://www.trendhunter.com/trends/skittles-littles) brand turned a micro apartment in New York City into a rainbow-filled [Skittles Littles Living](https://www.trendhunter.com/trends/skittles-house-of-joy) space. The iconic candy brand is giving one lucky winner a chance to live in the colorful maximalist apartment designed by Gen Z-favorite interior decorator Dani Klarić, with their rent paid for a year. NYC living space is in incredibly high demand and with Skittles Littles Living, one fan won't have to worry about rent or dwelling in style. The 353-square-foot space is Manhattan's first micro-unit apartment building developed by [Monadnock Development](https://www.trendhunter.com/trends/volante) and managed by Common Living, and its well-crafted design makes the most of every detail to help people live in comfort and joy. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 94% | Activity: 93% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Maximalist Living Spaces:** Skittles Littles Living offers a unique, rainbow-filled micro apartment focusing on bold and colorful design aesthetics. - **Brand Partnerships in Real Estate:** Mars' Skittles brand collaborating with interior decorators introduces a trend of integrating iconic brands into innovative housing solutions. - **Rent-inclusive Living Experiences:** The opportunity to live rent-free for a year in a Skittles-themed micro apartment presents a growing trend in offering unique living experiences to consumers. ### Where This Applies - **Real Estate:** The collaboration between Skittles and interior decorators showcases a potential for disruptive innovation in creating brand-infused living spaces within the real estate industry. - **Hospitality:** Offering rent-paid living experiences by brands like Skittles opens doors for innovative partnerships and increased customer engagement in the hospitality sector. - **Interior Design:** The unique design approach of the Skittles Littles Living space demonstrates a potential for disruptive innovation in creating bold and maximalist interiors within the interior design industry. ## Related on Trend Hunter - [$1 Tiny Apartment Rentals](https://www.trendhunter.com/trends/tiny-apartment-rental.md) - [Miniaturized Multicolored Candy Products](https://www.trendhunter.com/trends/skittles-littles.md) - [Colorful Candy Getaways](https://www.trendhunter.com/trends/hichew-fantasy-house.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Mood-Boosting Cafe Pop-Ups](https://www.trendhunter.com/trends/skittles-house-of-joy.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Smartly Designed Compact Apartments](https://www.trendhunter.com/trends/compact-apartments2.md) - [Nostalgic 70s-Inspired Apartments](https://www.trendhunter.com/trends/house-special-studio.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md)