# Last-Minute Holiday Gift Shops The Skittles Last Minute Gift Shop Prepares for Holiday Chaos By Amy Duong | Published 2019-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-last-minute References: [toronto](https://www.toronto.com/whatson-story/9095453-literal-last-minute-skittles-gift-shop-opens-at-11-59-p-m-christmas-eve/) & [skittleslastminute](http://www.skittleslastminute.ca/) The holiday season is often the most chaotic time of year, often resulting in the habit of purchasing gifts for loved ones at the last minute -- the [Skittles](https://www.trendhunter.com/trends/skittles-obsessed) Last Minute Gift Shop readily prepares shoppers for what seems like the inevitable occasion. The shop opened on 11:59pm on Christmas Eve a few months ago, with 60 gifts ready to offer. This concept prepares for literally every second leading up to Christmas. The 60 gifts are given out to the first 60 people that lined up in front of the Toronto shop. The presents are quirky, created from an angle that boasts a Skittles twist -- all of the pieces are adorned in the colorful candy. Notably, Skittles also donated $10,000 to the [Ronald McDonald House Charities Canada](https://www.trendhunter.com/trends/mcdonaldland-meal) in the spirit of the holidays. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Last-minute Gift Shops:** Creating more last-minute gift shops with unique branding can cater to procrastinators who want distinctive items for their loved ones. - **Branded Gift Items:** Developing a brand-specific gift line can attract loyal customers and maintain brand loyalty, especially in a saturated market. - **Charitable Donations:** Partnering with reputable charities for every purchase made can increase a brand's social responsibility and can attract customers who value social consciousness. ### Sectors Adopting This - **Retail:** Retail businesses can open more last-minute gift shops or feature brand-specific gift items to increase sales during peak shopping seasons. - **Food and Beverage:** Food and beverage companies can consider partnering their products with gift items to expand their market reach and cater to customers looking for unique gifts. - **Nonprofit Organizations:** Nonprofit organizations can potentially increase their donation amounts by partnering with brands during peak shopping seasons, especially if the partnership includes unique charity-themed products. ## Related on Trend Hunter - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Last-Minute Gift Replacements](https://www.trendhunter.com/trends/holiday-rescue-sweepstakes.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Customizable Holiday Treats](https://www.trendhunter.com/trends/customizable-holiday-treats.md) - [Christmas Shopping Centers](https://www.trendhunter.com/trends/holiday-gift-centre.md) - [Holiday Sour Candies](https://www.trendhunter.com/trends/holiday-sour-candies.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Handcrafted Candy Gift Products](https://www.trendhunter.com/trends/stockleys-gift-products.md)