# Hybrid Easter Jelly Beans Mars Wrigley Has Launched Skittles Jelly Beans for Easter By Katherine Pendrill | Published 2022-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-jelly-beans References: [bestproducts](https://www.bestproducts.com/lifestyle/a39015870/mars-wrigley-skittles-jelly-beans-easter-candy/)  Just when it seemed that ever possible Easter candy had been done before, [Mars Wrigley](https://www.trendhunter.com/trends/mars-wrigley-easter-2024-range) is making headlines for the launch of its new [Skittles](https://www.trendhunter.com/trends/skittles-desserts) Jelly Beans. This spring, you can add a little color to your [Easter basket](https://www.trendhunter.com/trends/easter-2025-range) by picking up a package of Skittles Jelly Beans. The new candy is a cross between fruity Skittles candy and the soft texture of a jelly bean. Though the product has not officially launched yet, early sightings of the candy suggest that each bag will feature a mix of Strawberry-, Orange-, Lemon-, Green Apple-, and Grape-flavored pieces. Though the new Skittles Jelly Beans are set to officially launch on April 17th, eagle-eyed fans are already starting to spot the seasonal treat at their local retailers. Image Credit: Mars Wrigley, Instacart ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 50% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Candy:** The trend of mixing different types of candies to create new flavors and textures creates opportunities for cross-brand collaborations. - **Color Variations for Seasonal Candy:** Introducing limited-time candy color variations for holidays or other events can attract customers and create excitement around the product. - **Cross-brand Collaborations for Seasonal Treats:** Collaborating with another popular brand to create a new seasonal treat can generate buzz and increase sales for both companies. ### Where This Applies - **Confectionery:** The candy industry can benefit from experimenting with new flavor combinations and product variations to keep customers interested and attract new ones. - **Retail:** Retailers can capitalize on the demand for seasonal treats by offering exclusive products or early access to limited-time candies. - **Marketing:** Marketing companies can assist in cross-brand collaborations and developing unique seasonal campaigns to promote new and exciting products like the Skittles Jelly Beans. ## Related on Trend Hunter - [Gelatin Dessert Jelly Beans](https://www.trendhunter.com/trends/jello-jelly-beans.md) - [Artisan-Inspired Springtime Easter Treats](https://www.trendhunter.com/trends/brachs-easter-products.md) - [Coffee-Flavored Jelly Beans](https://www.trendhunter.com/trends/coffee-flavored-jelly-beans.md) - [Easter-Branded Snack Ranges](https://www.trendhunter.com/trends/2026-easter-product-line.md) - [Expansive Easter Product Ranges](https://www.trendhunter.com/trends/mars-wrigley-easter-2024-range.md) - [Seasonally Shaped Springtime Treats](https://www.trendhunter.com/trends/mars-wrigley-2023-easter.md) - [Charming Springtime Chocolates](https://www.trendhunter.com/trends/new-easter-products.md) - [Egg-Shaped Sour Marshmallows](https://www.trendhunter.com/trends/easter-marshmallows.md) - [Easter Jelly Bean Desserts](https://www.trendhunter.com/trends/jelly-bean-dessert.md)