# Mood-Boosting Cafe Pop-Ups Skittles' House of Joy Brightens the Dark Days of February By Laura McQuarrie | Published 2023-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-house-of-joy References: [campaignlive](https://www.campaignlive.co.uk/article/skittles-gets-motivational-house-joy/1813788) & [vergemagazine](https://vergemagazine.co.uk/skittles-launches-the-house-of-joy-to-brighten-up-february/)  For a limited time only, the [Skittles House of Joy](https://www.trendhunter.com/trends/ink-the-rainbow) will be bringing a burst of brightness to people in London during the cold and dark month of February. The pop-up cafe invites members of the public to sip free Skittles rainbow coffee and get pep talks from some of the most talented drag queens in the UK: The Vivienne, Cheryl Hole, Vanity Milan and Starlet. The pop-up House of Joy itself uplifts with colorful decor and a motivational mirror where visitors can share positive affirmations for themselves and others. February is known as the most demotivating month of the year but after immersing themselves in the pop-up, enjoying rainbow-colored refreshments, seeing drag queens perform and taking home a [pack of Skittles](https://www.trendhunter.com/trends/skittles-obsessed) [Squishy Cloudz](https://www.trendhunter.com/trends/skittles-squishy-cloudz), people will find their mood boosted. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 84% | Activity: 94% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Pop-up Motivational Cafes:** Opportunity to create pop-up cafes that focus on providing an uplifting experience to customers using bright decor, free drinks, motivational quotes and interactive activities. - **Rainbow Food and Drink Products:** Opportunity to develop food and drink products that feature a colorful rainbow theme and evoke feelings of joy and happiness. - **Drag Queen Influencer Collaborations:** Opportunity for brands to collaborate with popular drag queen influencers to promote their products and services while also empowering the LGBTQ+ community. ### Who This Affects Most - **Food and Beverage:** Opportunity for cafes, restaurants and beverage companies to create mood-boosting experiences for customers using bright decor, free drinks and interactive activities. - **Event and Entertainment:** Opportunity to organize pop-up events and entertainment featuring drag queen performers to bring positivity and motivation to customers. - **Marketing and Advertising:** Opportunity for brands to collaborate with popular drag queens and other influencers to create powerful marketing campaigns that resonate with diverse and inclusive audiences. ## Related on Trend Hunter - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Colorful Sampling Windows](https://www.trendhunter.com/trends/pink-refresh-window.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Rainbow Micro Apartments](https://www.trendhunter.com/trends/skittles-little-living.md) - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md)