# Soft-Center Fruit Candies Skittles Gummy Crystals Pair Chews with Crystal Crunch By Jana Pijak | Written with AI assistance | Published 2026-09-30 | Food and Nutrition Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-gummy-crystals References: [parade](https://parade.com/food/new-skittles-gummy-crystals-flavors)  Skittles is expanding its candy lineup with Skittles Gummy Crystals, a fruit candy built to give each piece a soft center and a [crunchy finish](https://www.trendhunter.com/trends/bebeto-freeze-crunchy-candy) in one bite. Made by Mars Inc., the format turns the brand's usual chew into a more layered snack through gummy pieces coated with edible crystals. The candy will arrive first in Original and [Tropical mixes](https://www.trendhunter.com/trends/sour-patch-kids-fruits-tropical-mix), letting shoppers pick between a classic fruit mix and a tropical-leaning one. It hits TikTok Shop first on Monday, Nov. 2, with select retailers due by year-end and wider availability expected in early 2027. For consumers, the category is moving toward [more multisensory experiences](https://www.trendhunter.com/trends/stuffed-puffs-gummy-fuzions), where familiar formats can feel new through unexpected texture. A fruit chew that changes mid-bite adds novelty and engagement without moving too far from a recognizable treat. Image Credit: Skittles ## Trend Insights (Trend Hunter) - Score: 9.8/10 - Popularity: 97% | Activity: 98% | Freshness: 98% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Food and Nutrition](https://www.trendhunter.com/food-and-nutrition) ## Key Themes ### What Makes This Trend Stand Out - **Multisensory Candy:** Layered textures and changing mouthfeel create room for familiar sweets to feel more immersive without requiring entirely new flavor systems. - **Crunch-coated Gummies:** Edible crystal coatings introduce a hybrid confection format that blends chew, crunch, and visual novelty into one recognizable snack. - **Tiktok-first Launches:** Social commerce debuts give candy brands a faster path to trial, buzz, and limited-release validation before broad retail expansion. ### Sectors Adopting This - **Confectionery:** Texture-led product extensions allow established candy brands to refresh core portfolios while preserving consumer familiarity. - **Snack Foods:** Hybrid bite formats show how indulgent snacks can compete through sensory contrast, portability, and novelty-driven repeat purchases. - **Social Commerce:** Platform-native product drops create new demand signals for consumer goods companies testing launches outside traditional retail cycles. ## Related on Trend Hunter - [Dual-Flavor Candy Products](https://www.trendhunter.com/trends/skittles-flavour-flip.md) - [Freeze-Dried Halloween Candies](https://www.trendhunter.com/trends/skittles-popd-creepy-crunch.md) - [Dual-Texture Jelly Beans](https://www.trendhunter.com/trends/crunchy-chewy-jelly-bean.md) - [Customizable Triple-Texture Candies](https://www.trendhunter.com/trends/gummi-popz.md) - [Dual-Texture Gummies](https://www.trendhunter.com/trends/balla-bites-sour.md) - [Absurd Gummy Ads](https://www.trendhunter.com/trends/skittles-gummies-ads.md) - [Juicy Textural Candy Products](https://www.trendhunter.com/trends/nerds-juicy-gummy-clusters.md) - [Texture-Driven Sour Candy Products](https://www.trendhunter.com/trends/face-twisters-sour-candy.md) - [Texture-Driven Sour Candies](https://www.trendhunter.com/trends/face-twisters-sour-drops.md)