# Chewy Oversized Candy Varieties Skittles Giants are Three-Times Larger Than the Original Candy By Michael Hemsworth | Published 2020-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-giants References: [conveniencestore](https://www.conveniencestore.co.uk/confectionery/mars-wrigley-goes-big-with-skittles-giants/603295.article) & [skittles](https://skittles.com) The [Skittles Giants](https://www.trendhunter.com/trends/skittles-squishy-cloudz) have been announced by Mars Wrigley as a new product that maintains a large profile and offers a different kind of texture experience. The candy is three-times larger than the original version and features a [soft, chewy middle](https://www.trendhunter.com/trends/shaqalicious-slams) that's contained within the [crispy candy exterior](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch) the product is renowned for. The product will come in 45 gram single packs, PMP treat bag, a 141 gram value pouch and a 170 gram grocery pouch priced at 49p, £1, £1 and £1.49, respectively. Portfolio Director Victoria Gell spoke on the new product saying, "We’re thrilled to announce the launch of new Skittles Giants, a product that we feel satisfies shoppers’ desire for variety, whilst delivering true innovation. Consumer testing has been hugely positive and through our media and in-store support we are aiming to generate huge excitement, that will drive purchase. I can’t wait for people to try them!” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Oversized Candy:** The trend of oversized candy offers an opportunity for candy manufacturers to create unique and indulgent snack experiences. - **Texture Innovation:** The focus on texture in candies like Skittles Giants presents an opportunity for confectionery companies to explore new ways to enhance the sensory experience of their products. - **Variety-driven Snacking:** The launch of Skittles Giants taps into the trend of consumer desire for variety, creating opportunities for companies to expand their product offerings and cater to diverse snacking preferences. ### Where This Applies - **Confectionery Industry:** The oversized candy trend opens up opportunities for confectionery manufacturers to create unique, larger-sized candy products that stand out in the market and offer a different snacking experience. - **Food Packaging Industry:** With the introduction of oversized candy varieties like Skittles Giants, there is a potential for the food packaging industry to develop innovative packaging solutions that can accommodate larger-sized candies while maintaining freshness and convenience for consumers. - **Retail Industry:** The trend of variety-driven snacking, exemplified by products like Skittles Giants, presents an opportunity for retailers to cater to consumer demand by offering a wide range of candy options, enticing repeat purchases and driving customer loyalty. ## Related on Trend Hunter - [Squishy Cloud-Like Candies](https://www.trendhunter.com/trends/skittles-squishy-cloudz.md) - [Miniaturized Multicolored Candy Products](https://www.trendhunter.com/trends/skittles-littles.md) - [Crunchy Dessert-Flavored Candies](https://www.trendhunter.com/trends/skittles-desserts.md) - [Value-Minded Pouched Candy Products](https://www.trendhunter.com/trends/pick-n-mix-candies.md) - [Zesty Summertime Candy Products](https://www.trendhunter.com/trends/skittles-citrus.md) - [Cost-Conscious Oversized Snacks](https://www.trendhunter.com/trends/wotsits-giants.md) - [Chromatic Candy-Flavored Frozen Treats](https://www.trendhunter.com/trends/skittles-stix.md) - [Spicy Fruit Candies](https://www.trendhunter.com/trends/gummies-fuego.md) - [Miniaturized Chocolate Candy Products](https://www.trendhunter.com/trends/mms-minis.md)