# Oversized Textural Candy Products Skittles Giants Gooey Have a Soft Filling Inside a Crunchy Shell By Michael Hemsworth | Published 2024-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-giants-gooey References: [grocerytrader](https://grocerytrader.co.uk/mars-wrigley-takes-innovation-to-the-next-level-by-introducing-skittles-giants-gooey-big-bold-and-intensely-fruity/) & [mars](https://www.mars.com/our-brands/mars-snacking)  [Skittles Giants Gooey](https://www.trendhunter.com/trends/skittles-squishy-cloudz) is the newest addition to the [Mars](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch) [Wrigley](https://www.trendhunter.com/trends/easter-2025-range) candy range that's formulated with an unexpected textural experience in mind. The candy comes as an oversized version of the brand's signature mini, crispy candy treats to position them as a more substantial treat for kids and adults alike to try out. The candies will reveal a gooey center enjoy chewed to provide a juxtaposition to the crispy exterior, while also providing a burst of fruity flavor. The product is making its debut in the UK where shoppers can find it in 109-gram bags now with a 125-gram pouch slated to launch June 17, 2024 for £1.35. Senior Brand Manager Alice Maramotti commented on Skittles Giants Gooey saying, "SKITTLES® Giants Gooey is the next major chapter in our innovation story, offering an impactful twist on a favourite SKU and taking our NPD strategy to the next level. By extending the SKITTLES® Giants range, for which 40% of shoppers are incremental to the category[iii], we will drive frequency and penetration among shoppers looking for a flavour adventure with a burst of intensity.” ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 79% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Oversized Candy Products:** Exploring the market potential of oversized candy products with unexpected textures for an enhanced snacking experience. - **Gooey Center Innovation:** Introducing gooey center innovations in candy products to create a unique contrast between texture and flavor for heightened sensory experiences. - **Innovative NPD Strategies:** Implementing innovative new product development strategies to drive frequency and penetration in the candy category with impactful twists on familiar SKUs. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for disruption in the food and beverage industry by introducing oversized candy products with unexpected textural experiences. - **Confectionery:** Potential for disruptive innovation in the confectionery industry through the introduction of gooey center innovations in candy products for unique taste sensations. - **Marketing and Branding:** Innovative NPD strategies present disruptive opportunities in marketing and branding to drive consumer engagement and category growth within the candy sector. ## Related on Trend Hunter - [Squishy Cloud-Like Candies](https://www.trendhunter.com/trends/skittles-squishy-cloudz.md) - [Miniaturized Multicolored Candy Products](https://www.trendhunter.com/trends/skittles-littles.md) - [Crunchy Dessert-Flavored Candies](https://www.trendhunter.com/trends/skittles-desserts.md) - [Textural Sour Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-brite-squad.md) - [Zesty Summertime Candy Products](https://www.trendhunter.com/trends/skittles-citrus.md) - [Spicy Fruit Candies](https://www.trendhunter.com/trends/gummies-fuego.md) - [Tangy Textural Candy Products](https://www.trendhunter.com/trends/nerds-gummy-clusters-cherry-lemonade.md) - [Chromatic Candy-Flavored Frozen Treats](https://www.trendhunter.com/trends/skittles-stix.md) - [Regional Texture-Driven Candy Products](https://www.trendhunter.com/trends/the-haribo-starmix.md)