# Dual-Flavor Candy Products Skittles Flavour Flip Pairs Two Tastes into Singular Pieces By Michael Hemsworth | Published 2026-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-flavour-flip References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/new-skittles-flavour-flip-hits-shelves-22-05-2026/) & [skittles](https://www.skittles.co.uk)  Skittles Flavour Flip have been announced by [Mars Wrigley](https://www.trendhunter.com/trends/skittles-citrus) in the UK as a new take on the brand's signature [crispy, chewy candy](https://www.trendhunter.com/trends/face-twisters-sour-candy) product that taps into consumer demand for unusual experiences. The product sees the candy formulated with a [two-in-one flavor profile](https://www.trendhunter.com/trends/flavor-flip) with one flavor making up the chewy interior and the other acting as the crispy outer shell. The candies come in several flavor combinations including Mandarin & Pineapple, Lime & Cherry, Pomegranate & Apple, Lemon & Raspberry and Strawberry & Watermelon. Senior Brand Manager Emily Owen spoke on the Skittles Flavour Flip candy saying, "This launch is all about flipping ordinary moments into a share-worthy experience with the twice the flavour in every chew. Fruity confectionery has the highest dwell time with shoppers looking to discover novelty sweets products. We know younger sweet-eating adults want a break from always-on life. This monotony-free mindset is shaping fruity confectionery with NPD driving 64% of category growth – creating a significant opportunity to drive penetration." ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 96% | Activity: 96% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Dual-flavor Experiences:** The emergence of two-in-one taste profiles indicates potential for products that combine contrasting textures and flavors to create novel sensory experiences for consumers. - **Novelty-driven Dwell Time:** Heightened shopper engagement with unique SKUs suggests opportunities to design limited-edition and rotating assortments that extend in-store exploration and purchase consideration. - **Shareable Sensory Moments:** A cultural shift toward 'share-worthy' treats highlights possibilities for products engineered around social consumption and multisensory storytelling. ### Sectors Adopting This - **Confectionery:** The candy sector can leverage multi-component formulations and layered textures to differentiate offerings and capture fast-moving, novelty-seeking segments. - **Beverage:** Beverage makers may explore bi-layered liquids, dual-flavor capsules, or sequential taste releases to translate the two-in-one flavor concept into drinks that surprise consumers. - **Packaging-and-materials:** Innovations in compartmentalized or multi-material packaging could enable separate flavor preservation and controlled mixing, supporting shelf-stable dual-flavor products. ## Related on Trend Hunter - [Freeze-Dried Halloween Candies](https://www.trendhunter.com/trends/skittles-popd-creepy-crunch.md) - [Spicy Fruit Candies](https://www.trendhunter.com/trends/gummies-fuego.md) - [Dual-Flavor Candy Chews](https://www.trendhunter.com/trends/hichew-lychee-raspberry.md) - [Sour-Sweet Candy Straws](https://www.trendhunter.com/trends/apple-raspberry-flyers.md) - [Mixed Fruit-Flavored Soft Candies](https://www.trendhunter.com/trends/mixed-fruit-soft-candy.md) - [Ultra-Flavorful Fruit Snack Lines](https://www.trendhunter.com/trends/fruit-snack-line.md) - [Ice Pop-Inspired Candies](https://www.trendhunter.com/trends/rowntrees-lollies.md) - [Spicy-Sweet Gummies](https://www.trendhunter.com/trends/skittles-gummies-fuego.md) - [Fruit-Forward Candy Chews](https://www.trendhunter.com/trends/swizzles.md)