# Electrifying Candy Commercials The Taste of Skittles Fizzld Fruit Will Shock You By Ryan Hinkson | Published 2010-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-fizzld-fruit References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/05/new-skittles-tastier-than-a-human-tube-sock.html) & [casttv](http://www.casttv.com/video/rh706p1/skittles-tube-sock-commercial-video) The thought of sticking a tube sock in my mouth is not very appetizing, nor is it exciting. But the old man in this Skittles Fizzld Fruit candy commercial sees things a little differently. That is, until he tries Skittles Fizzld Fruit and gets the jolt of excitement that was previously being provided to him by a human tube sock. Yup a human tube sock that has as its job to create static electricity and touch the old man's tongue. Thankfully his wife has introduced him to the Poprock-like Skittles that fizz on your tongue. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Disruptive innovation opportunity: Develop interactive advertisements that engage consumers through unexpected and exciting experiences. - **Novelty Food Experiences:** Disruptive innovation opportunity: Create unique and surprising food experiences that stimulate the senses and provide a sense of excitement. - **Alternative Marketing Strategies:** Disruptive innovation opportunity: Explore unconventional marketing approaches that challenge traditional advertising norms and captivate audiences through unexpected narratives. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Incorporate elements of surprise and sensory stimulation to create novel food and beverage products that attract and engage consumers. - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace technology and interactivity to revolutionize advertising and marketing campaigns, captivating audiences and creating memorable experiences. - **Confectionery:** Disruptive innovation opportunity: Introduce unconventional candy products that offer unique taste sensations and playfulness, appealing to consumers seeking novel experiences. ## Related on Trend Hunter - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Candy-Flavored Beverages](https://www.trendhunter.com/trends/skittles-drinks.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Explosive Candy Launches](https://www.trendhunter.com/trends/warheads-atomic-fizz.md) - [Branded Freeze-Dried Candies](https://www.trendhunter.com/trends/skittles-popd.md) - [Candy-Flavored Energy Drinks](https://www.trendhunter.com/trends/c4-energy-x-skittles.md) - [Zesty Summertime Candy Products](https://www.trendhunter.com/trends/skittles-citrus.md) - [Spicy Fruit Candies](https://www.trendhunter.com/trends/gummies-fuego.md)