# Candy-Coated Skateboards Cody Simpson Receives a Skittles-Covered Longboard Prior To Touring By Jaime Neely | Published 2011-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-covered-longboard References: [foodbeast](http://foodbeast.com/content/2011/08/28/skittles-covered-longboard/) & [facebook](http://www.facebook.com/skittles?sk=wall) Australian pop sensation Cody Simpson was recently presented with a Skittles-covered longboard before heading out on his first world tour. The longboard's deck is covered entirely in [original-flavored Skittles](https://www.trendhunter.com/trends/skittles-citrus). These small candies cover both the top and the bottom of the longboard, while its wheels and and grip-tape portion are not. Whether or not Cody Simposon will actually be able to ride the Skittles-covered longboard, it will certainly succeed in satisfying any [sweet tooth](https://www.trendhunter.com/trends/itsugar-chewsyourmix). These tiny treats have been organized in a playful pattern on the longboard, making it difficult to initially realizing that it is a deck made out of candy. **Implications** - Businesses with products that embrace a popular theme or concept within society will benefit to a wider audience based on brand familiarity; further, a combination of two popular themes is almost guaranteed to garner attention. This is because these products boasting combined pop cultural references appeal to two separate fan bases at once. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pop Cultural Collaborations:** Combining popular themes or concepts can attract a wider audience and generate attention. - **Unique Brand Experiences:** Creating products that embrace popular themes can bring familiarity and appeal to specific fan bases. - **Cross-promotion Opportunities:** Collaborating with different brands or industries can help reach new audiences and increase brand exposure. ### Industries Being Reshaped - **Music and Entertainment:** Collaborating with popular musicians or artists can create unique brand experiences and reach a wider audience. - **Food and Beverage:** Creating products that incorporate popular candies or snacks can attract attention and appeal to a specific fan base. - **Sports and Outdoor Recreation:** Innovative collaborations with skateboarding or sporting brands can create unique products and experiences for consumers. ## Related on Trend Hunter - [Candy Bar-Branded Snowboards](https://www.trendhunter.com/trends/twix-doughboard.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Chromatic Candy-Flavored Frozen Treats](https://www.trendhunter.com/trends/skittles-stix.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Crunchy Dessert-Flavored Candies](https://www.trendhunter.com/trends/skittles-desserts.md) - [Candy-Flavored Energy Drinks](https://www.trendhunter.com/trends/c4-energy-x-skittles.md) - [Sweetly Encouraging Candy Products](https://www.trendhunter.com/trends/swizzels-love-hearts-candy-sticks.md) - [Customized Roller Skate Kits](https://www.trendhunter.com/trends/roller-skate-kit.md)