# Sick Cloud Commercials The Skittles Cloud is Nursed Back to Health in This Quirky Commercial By Jamie Danielle Munro | Published 2014-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-cloud References: [creativecriminals](http://creativecriminals.com/skittles/cloud) & [youtube](http://www.youtube.com/watch?v=iELg1xRL9Io) After noticing her Skittles Cloud is not feeling the best, an old woman brings it in to the vet for a quick checkup. The vet looks at the cloud with concern, stating that the thunder and storm-filled ball appears to be "under the weather." With a quick shot of [rainbow-colored goodness](https://www.trendhunter.com/trends/sour-rainbow), the cloud then bursts back to life, pouring out endless skittles for both the vet and owner to enjoy. This quirky [Skittles Cloud commercial](https://www.trendhunter.com/trends/ritz-salty-club) personifies this weather formation in a hilarious manner, making one wish that they too could own a [candy-concocting cloud](https://www.trendhunter.com/trends/virtual-sunshine-stand). The nursing part of the commercial can also be related to people taking care of their hunger - a clever subconscious marketing tactic on Skittles' part. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 20% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Candy-concocting Clouds:** Disruptive innovation opportunity: Develop a technology that allows for the creation of edible food or candy from natural weather formations, like clouds. - **Personification in Marketing:** Disruptive innovation opportunity: Utilize personification techniques in advertising and marketing campaigns to create humorous and memorable experiences for consumers. - **Subconscious Marketing Tactics:** Disruptive innovation opportunity: Explore innovative ways to engage with consumers on a subconscious level, leveraging psychological techniques to influence their purchasing decisions. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Incorporate innovative and unconventional methods to create unique food and beverage products that capture consumers' attention and spark curiosity. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop new approaches to advertising and marketing that break away from traditional conventions, leveraging humor and creativity to captivate audiences. - **Psychology and Consumer Behavior:** Disruptive innovation opportunity: Combine psychological research with marketing strategies to better understand and influence consumer behavior, leading to more effective advertising and product promotion. ## Related on Trend Hunter - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Cloud-Like Gummy Candies](https://www.trendhunter.com/trends/haribo-berry-clouds.md) - [Mood-Boosting Cafe Pop-Ups](https://www.trendhunter.com/trends/skittles-house-of-joy.md) - [Candy-Flavored Beverages](https://www.trendhunter.com/trends/skittles-drinks.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Crunchy Dessert-Flavored Candies](https://www.trendhunter.com/trends/skittles-desserts.md) - [Playful Juicy Confectionery Commercials](https://www.trendhunter.com/trends/juicy-gummy.md)