# Zesty Summertime Candy Products Skittles Citrus Puts a Focus on Tangy Flavors This Season By Michael Hemsworth | Published 2025-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-citrus References: [scottishgrocer](https://scottishgrocer.co.uk/2025/05/08/skittles-launch-new-citrus-flavour-for-the-summer/) & [skittles](https://www.skittles.com)  Skittles Citrus has been announced by [Mars Wrigley](https://www.trendhunter.com/trends/skittles-squishy-cloudz) in the UK as a new take on the classic [crispy candy product](https://www.trendhunter.com/trends/noomz-candy-range) that's formulated with tangy tastes profiles in mind. The candy features the classic format of the original Skittles, but has a citrus-themed blend of five flavors including Orange, Lemon, Lime, Blood Orange and Mandarin. The candies set themselves apart from the existing varieties with an orange-hued pouch packaging and come in response to continued consumer interest in [tangy, sour flavor experiences](https://www.trendhunter.com/trends/mentos-sour-tones). Senior Brand Manager Florence McGivern spoke on the Skittles Citrus candies saying, "We know confectionery shoppers are always looking for new, bold flavours and citrus is the perfect way to bring something fresh and exciting to the category. With its zingy taste and vibrant mix of flavours, Skittles Citrus is designed to tap into the growing demand for fruity confectionery while driving impulse purchases, especially in the summer months when social snacking occasions peak.” ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 100% | Activity: 100% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Citrus-inspired Confectionery:** Citrus-themed candies offer new sensory experiences with tangy flavors, catering to consumers' adventurous taste preferences. - **Seasonal Flavor Innovations:** Summer-themed candy products capitalize on unique, seasonal tastes to drive impulse buys during peak social snacking occasions. - **Packaging Aesthetics Impact:** Vibrant, thematic packaging can distinguish products on shelves, enhancing brand recognition and enticing consumer interest. ### Who This Affects Most - **Confectionery Industry:** Candies with innovative flavor profiles like citrus varieties continue to drive growth in the evolving sweets market. - **Flavor and Fragrance Industry:** The demand for unique citrus flavorings highlights opportunities for citrus-based scent and taste developments across food and beverage sectors. - **Packaging and Design Industry:** Designing eye-catching and thematic packaging forms adds a competitive edge, drawing consumer attention in crowded retail environments. ## Related on Trend Hunter - [Crunchy Dessert-Flavored Candies](https://www.trendhunter.com/trends/skittles-desserts.md) - [Tiny Triple-Citrus Candies](https://www.trendhunter.com/trends/tic-tac-citrus-adventure.md) - [Squishy Cloud-Like Candies](https://www.trendhunter.com/trends/skittles-squishy-cloudz.md) - [Candy-Flavored Beverages](https://www.trendhunter.com/trends/skittles-drinks.md) - [Seasonal Foamy Candy Ranges](https://www.trendhunter.com/trends/swizzels-squashies-summer-candies.md) - [Spicy Fruit Candies](https://www.trendhunter.com/trends/gummies-fuego.md) - [Miniaturized Multicolored Candy Products](https://www.trendhunter.com/trends/skittles-littles.md) - [Mixed Fruit-Flavored Soft Candies](https://www.trendhunter.com/trends/mixed-fruit-soft-candy.md) - [Oversized Textural Candy Products](https://www.trendhunter.com/trends/skittles-giants-gooey.md)