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# Rainbow Candy Cakes
This Massive Rainbow Skittles Cake Can Feed as Many as 20 People

By Katherine Pendrill | Published 2018-09-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-cake
References: [delish](https://www.delish.com/food-news/a23028879/skittles-rainbow-cake/) & [thesun](https://www.thesun.co.uk/money/7166406/skittles-rainbow-party-cake-asda-morrisons-sainsburys/)

If you're looking for a dessert fit for a crowd, this massive [Skittles](https://www.trendhunter.com/trends/skittles-desserts) cake may be the perfect fit. Not only is the cake delicious, but the colorful rainbow layers make it the ultimate centerpiece for any party.

The Skittles Rainbow Party Cake is massive sponge cake meant to feed up to 20 people. The cake consists of five layers of fluffy vanilla sponge cake, each sandwiched between a layer of neon-colored, Skittles-flavored frosting. Of course, the cake is then topped with a massive rainbow swirl and a smattering of real Skittles candy.

Unfortunately, the massive Skittles cake is only available at UK grocery chains ASDA, [Morrisons](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices) and [Sainsbury's](https://www.trendhunter.com/trends/party-rings-celebration-cake), so candy fans will have to make a special trip to get their hands on the giant rainbow treat.

Image Credit: *The Sun.*

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 16% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Rainbow Desserts:** Opportunity for bakeries to offer unique and eye-catching cakes and pastries featuring rainbow colors and flavors.
- **Giant Desserts:** Potential for restaurants and bakeries to create giant desserts that can feed a crowd and are perfect for social media and celebrations.
- **Candy-inspired Flavors:** Innovation opportunity for food and beverage brands to incorporate candy-inspired flavors into their products for a fun and nostalgic twist.

### Where This Applies

- **Bakery:** Opportunity for bakeries to create massive desserts with eye-catching colors and flavors that are perfect for celebrations and social media.
- **Retail:** Potential for retail stores to offer giant and unique desserts, such as the Skittles Rainbow Party Cake, as a way to attract customers and differentiate from competitors.
- **Food and Beverage:** Innovation opportunity for food and beverage brands to develop products featuring candy-inspired flavors, such as a Skittles-flavored cake, to appeal to consumers' desire for fun and nostalgia.

## Related on Trend Hunter

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