# Candy-Branded Pride Month Maps SKITTLES and Queer Britain Partnered for the Chosen Family Map By Michael Hemsworth | Published 2026-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skittles-and-queer-britain References: [retailtimes](https://retailtimes.co.uk/skittles-to-donate-100k-to-queer-britain-and-launches-new-pride-map/) & [skittles](https://www.skittles.co.uk)  SKITTLES and [Queer Britain](https://www.trendhunter.com/trends/queer-spirits) have teamed up for Pride Month and Pride season to launch the [Chosen Family Map](https://www.trendhunter.com/trends/chili-dipping-sauce) as a nod to LGBTQ+ history. The online map acts as an interactive historical resource for young people to help them learn about London from a queer perspective to better understand how LGBTQ+ people through the years have found community. The partnership will also see SKITTLES donating £100,000 to Queer Britain to help the museum continue its initiative surrounding the LGBTQ+ archives. Senior Brand Manager at [SKITTLES UK](https://www.trendhunter.com/trends/skittles-pride-packaging) Emily Own spoke on the partnership with Queer Britain saying, "Chosen families have shaped LGBTQ+ life for generations, offering a powerful reminder that family is about shared experience as much as it is about where you come from. We’re proud to be launching the ‘Chosen Family Map’ this Pride, bringing stories of chosen family into the real world and inviting people to explore the places and the people, that have helped define what chosen family means today.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 39% | Activity: 39% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Interactive Heritage Maps:** Location-based storytelling platforms are turning cultural history into immersive digital experiences that can deepen youth education and community connection. - **Purpose-led Brand Archives:** Brand partnerships with museums and nonprofits are creating new models for funding preservation while linking consumer identity to social impact. - **Chosen Family Storytelling:** Narratives centered on nontraditional support networks are expanding representation in campaigns, educational tools, and community-focused digital media. ### Industries Being Reshaped - **Confectionery:** Candy brands are moving beyond seasonal packaging into values-based experiences that connect products with cultural memory and public engagement. - **Museums and Archives:** Digital archive collaborations are broadening access to underrepresented histories through interactive formats that appeal to younger audiences. - **Digital Education:** Inclusive learning resources with map-based interfaces are reshaping how students encounter marginalized histories outside conventional classroom materials. ## Related on Trend Hunter - [Dual-Flavor Candy Products](https://www.trendhunter.com/trends/skittles-flavour-flip.md) - [Chocolate Brand Esports Deals](https://www.trendhunter.com/trends/valorant-kitkat-2026.md) - [Romantic Candy Brand Cosmetics](https://www.trendhunter.com/trends/sunkissed-x-love-hearts.md) - [Accessible Pride Month Fashions](https://www.trendhunter.com/trends/primark-2026-pride-collection.md) - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Beauty Retailer Fundraising Campaigns](https://www.trendhunter.com/trends/superdrug-and-switchboard.md) - [Travel Guide Apps](https://www.trendhunter.com/trends/britmap.md) - [Local Shop Portrait Campaigns](https://www.trendhunter.com/trends/bosses-campaign.md) - [Candy Delivery Campaigns](https://www.trendhunter.com/trends/partners-with-elijah-wood.md)