# Branded Peanut Butter Treats The Skippy PB Bunny Candies are Arriving for Easter By Michael Hemsworth | Published 2025-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skippy-pb-bunny References: [allrecipes](https://www.allrecipes.com/skippy-new-pb-bunny-candy-11696412) & [peanutbutter](https://www.peanutbutter.com)  The [Skippy PB Bunny](https://www.trendhunter.com/trends/snack-wafer-bars) treats are a new creation from the peanut butter brand that's arriving just in time for Easter to offer consumers a delicious option to enjoy this springtime. The product consists of bunny-shaped milk chocolate treats that are filled with real Skippy peanut butter to give each bite a sweet, creamy and nutty taste. The product comes as a competitor to other [peanut butter and chocolate treats](https://www.trendhunter.com/trends/milk-bar1) on the market, and is expected to catch the attention of shoppers because of existing loyalty to the Skippy brand. The Skippy PB Bunny treats are a [Walmart](https://www.trendhunter.com/trends/frankford-candy-easter-products) exclusive product that are priced at $2 for a pack of three and come individually wrapped to allow for easy gifting or Easter egg hunt occasions. Image Credit: Walmart / Allrecipes ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 76% | Activity: 78% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Confectionery Growth:** Limited-edition seasonal treats like the Skippy PB Bunny candies drive consumer interest with their novelty and collectibility factors. - **Branded Food Collaborations:** Food brands are collaborating with retailers to offer exclusive products that leverage existing consumer loyalty and explore new market segments. - **Nostalgic Flavor Combinations:** The use of familiar flavor pairings, such as peanut butter and chocolate, taps into nostalgic consumer preferences, encouraging purchases through comfort-driven decisions. ### Sectors Adopting This - **Confectionery Industry:** Innovative brand extensions and seasonal offerings are stimulating growth within the confectionery sector by appealing to consumer desire for novelty. - **Retail Partnerships:** Retail exclusives are becoming a strategic tool for brands to capture dedicated shelf space and enhance consumer engagement in competitive markets. - **Packaged Food:** Incorporating beloved flavors into new product formats presents a major avenue for growth by repackaging familiarity in distinctive and appealing ways. ## Related on Trend Hunter - [Peanut-Butter-Chocolate Easter Treats](https://www.trendhunter.com/trends/2025-easter-treats.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md) - [Small-Batch Springtime Chocolates](https://www.trendhunter.com/trends/sanders-easter-products.md) - [Branded Springtime Easter Treats](https://www.trendhunter.com/trends/frankford-candy-easter-products.md) - [Easy-to-Enjoy Easter Chocolates](https://www.trendhunter.com/trends/reeses-peanut-butter-mini-eggs.md) - [Springtime-Themed Snack Cakes](https://www.trendhunter.com/trends/tastykake-easter-packaging.md) - [Crispy Peanut Butter Bars](https://www.trendhunter.com/trends/peanut-butter-wafer-bar.md) - [Seasonal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/the-hershey-company-easter.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md)