# On-Campus Cashless Supermarkets Hogeschool Utrecht University's 'Skippen' Appeals to Students By Laura McQuarrie | Published 2018-04-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/skippen References: [esmmagazine](https://www.esmmagazine.com/spar-university-checkout-free-shopping-utrecht/58057) 'Skippen' is the name of a new [cashless store concept](https://www.trendhunter.com/trends/aisle-24-expansion) on the Hogeschool Utrecht University campus in the Netherlands that appeals to the busy, time-starved student. The store concept makes it possible for student shoppers to download a companion app in order to effortlessly purchase in-store goods and bypass the conventional cash register. With the app in hand, the [campus' young consumers](https://www.trendhunter.com/trends/the-one-shop) are able to [scan items](https://www.trendhunter.com/trends/the-amazon-dash-cart) as they move throughout the store via a QR code, add them to their cart and pay when they are ready with the online payment solution Tikkie. Over time, the system will collect relevant consumer data to offer personalized deals, as well as other pertinent product details, such as potential allergens or calorie counts. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 14% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Cashless Campus Stores:** Developing cashless stores on campuses through phone application for young consumers to have a seamless shopping experience using their smartphones. - **QR Code Shopping:** QR code scanning for shopping purpose as it helps the customers to browse through the items in the store quickly - **Personalized Deals Through Consumer Data:** Collecting consumer data for personalized offers which thrives to improve the shopping experience of the customer. ### Where This Applies - **Retail Industry:** Retail industry can make use of cashless stores through phone applications and QR code scanning to offer a seamless shopping experience to customers - **Mobile Payment Industry:** Mobile payment industry can make use of the app to make transactions easier for the customers - **Technology Industry:** Technology industry can implement solutions to manage consumer data and offer personalized deals for targeted marketing purposes ## Related on Trend Hunter - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md) - [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md) - [AI-Powered Snack Shops](https://www.trendhunter.com/trends/quick-eats-store.md) - [Line-Free Walk-Out Grocery Apps](https://www.trendhunter.com/trends/amazons-just-walk-out.md) - [Smart Cashierless Shops](https://www.trendhunter.com/trends/cashierless-shop.md) - [Employee-Free Smart Stores](https://www.trendhunter.com/trends/teo-smart-stores.md) - [Checkout-Free Convenience Systems](https://www.trendhunter.com/trends/7eleven-australia.md) - [Cashier-Free Grocery Chains](https://www.trendhunter.com/trends/aisle-24.md) - [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md)