# Rorschach Test Commercials Skip White & Skip Black Illustrate Their Differences By Shelby Lee Walsh | Published 2010-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skip-white-skip-black References: [adsoftheworld](http://adsoftheworld.com/media/tv/skip_black_white) Skip White and Skip Black both aim to specially wash their own individual colors. This narrated commercial reminds me of a Rorschach test -- only animated. Using the same film, the images are grouped together to tell two very different stories. What does this show viewers? That the color black and the color white are both unique and Skip White and Skip Black recognizes the need to provide each with [special care](https://www.trendhunter.com/trends/windows-of-selfcare). **Implications** - With race in North America still a controversial topic, Skip White and Skip Black have struck a chord with this idea. They force the public examine their own prejudices and realize the inanity of judgment based on shade. Good idea. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 57% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Individual Colors:** Disruptive innovation opportunity: Develop products or services that cater to the specific needs and preferences of individual colors. - **Rorschach Test Advertising:** Disruptive innovation opportunity: Utilize Rorschach test-like visuals in marketing campaigns to evoke different interpretations and engage viewers on a deeper level. - **Addressing Prejudice:** Disruptive innovation opportunity: Create initiatives or campaigns that challenge societal prejudices and promote inclusivity. ### Who This Affects Most - **Laundry Products:** Disruptive innovation opportunity: Develop specialized laundry products that cater to the specific care needed for various colors and fabrics. - **Advertising and Marketing:** Disruptive innovation opportunity: Adopt Rorschach test-inspired advertising strategies to captivate audiences and generate deeper brand connections. - **Diversity and Inclusion:** Disruptive innovation opportunity: Implement initiatives and programs that address prejudice and promote diversity and inclusion in various sectors. ## Related on Trend Hunter - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Playful Children-Focused Sets](https://www.trendhunter.com/trends/soap-pen.md) - [Inclusive Branded Film Ads](https://www.trendhunter.com/trends/come-on-in.md) - [Creator-Led Skincare Ads](https://www.trendhunter.com/trends/byoma-shorttime-show.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md)