# Priority Pizza-Making Fees Papa John's is Testing a New Fee That Lets Customers Skip the Queue By Katherine Pendrill | Published 2017-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skip-the-queue References: [brandeating](http://www.brandeating.com/2017/03/papa-johns-testing-299-faster-pizza-fee.html) & [papajohns](http://www.papajohns.com/papa-priority/) Those who dread the wait that comes from [order a pizza](https://www.trendhunter.com/trends/pizza-hut-5) are sure to rejoice over Papa's John's new 'faster-pizza fee,' which lets customers skip the queue. Although still in the testing phase, the new option could help hungry customers get their hands on a [freshly baked pizza](https://www.trendhunter.com/trends/papa-johns-pan-pizza) faster than ever before. Mimicking the service offered at some amusement parks and airlines, Papa John's has begun testing a new fee that lets customers skip the queue. This means that by paying an extra $2.99, customers can push their pizza order to the front of the line. The chain is calling the new fee 'Papa Priority' and it is currently being tested in select locations on a temporary basis. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Priority Fees:** Other industries can adopt a similar fee system to provide faster service to their customers. - **Queue-skipping:** Businesses can explore innovative ways to reduce wait times for their customers, such as offering queue-skipping options for an extra fee. - **Personalized Service:** Businesses can offer personalized services that cater to individual needs and preferences, such as queue-skipping or priority fees. ### Who This Affects Most - **Fast Food:** Other fast food chains can explore the implementation of priority fees to provide faster service to customers who are willing to pay extra. - **Tourism:** Tourism-based companies can offer queue-skipping options for attractions, excursions, and transportation services to provide a more seamless and enjoyable experience for customers. - **Events:** Event organizers and venues can explore the use of queue-skipping options for ticket holders to enhance the overall experience and satisfaction of attendees. ## Related on Trend Hunter - [High-End Pizza Dining Experiences](https://www.trendhunter.com/trends/papa-johns-dining-experience.md) - [Savory Cheese-Seasoned Pizzas](https://www.trendhunter.com/trends/garlic-5cheese-crust-pizza.md) - [Mix-and-Match Pizza Deals](https://www.trendhunter.com/trends/papa-pairings.md) - [Extra-Cheesy Pepperoni-Packed Pizzas](https://www.trendhunter.com/trends/epic-pepperonistuffed-crust-pizza.md) - [Strip-Cut Dipping Pizzas](https://www.trendhunter.com/trends/papa-dippa.md) - [Speedy QSR Pizza Drive-Thrus](https://www.trendhunter.com/trends/the-hut-lane.md) - [Cup-Shaped Pepperoni Pizzas](https://www.trendhunter.com/trends/papa-johns-1.md) - [Value-Driven Pizza Deals](https://www.trendhunter.com/trends/papa-murphys-papas-picks.md) - [Oven-Baked Pizza Pasta Bowls](https://www.trendhunter.com/trends/papa-bowls.md)