# Eco Air Fryer Fries Lamb Weston Launched a New Range of Skin-On Fries for Added Texture By Michael Hemsworth | Published 2024-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skinon-fries References: [foodbev](https://www.foodbev.com/news/lamb-weston-unveils-new-skin-on-fries-range-for-air-fryers) & [lambweston](https://www.lambweston.com)  This new range of [Lamb Weston](https://www.trendhunter.com/trends/gastronology) skin-on fries have been unveiled by the brand for the UK market to provide consumers with a lineup of premium potato products perfect for preparation in the air fryer. The products come as the brand's first that maximizes the use of every potato and prioritize high-quality taste and texture that's ready for enjoyment from home in a short time period. The products include Potato Dippers, Twister Fries, Salt & Pepper Grill Fries, Seasoned Ziggy Fries, pub Chips, Waffles Fries and Burger Fries. Priced at £2.75 to £3.30 per pack, the products are arriving first at [Asda](https://www.trendhunter.com/trends/moy-park) in the UK before heading to additional retailers. VP of Commercial [EMEA](https://www.trendhunter.com/trends/subway-ranch-ranger) Sebastiaan Besems spoke on the new Lamb Weston skin-on fries saying, "...This exciting project fits our sustainability agenda, which is driven by the need to conserve natural resources, prevent and eliminate food loss and waste, and limit our environmental impact where possible. And is fully aligned with our sustainability goals to halve our food waste, cut our product carbon footprint by a quarter, use less and better packaging and move to a more circular production by 2030.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 75% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sustainable Potato Products:** Lamb Weston's skin-on fries highlight an innovative approach to reducing food waste while offering high-quality, sustainable potato products. - **Air-fryer Ready Foods:** The new range of fries designed specifically for air fryers caters to the growing market of health-conscious consumers seeking convenient cooking methods. - **Texture-enhanced Snacks:** The emphasis on added texture in Lamb Weston's skin-on fries taps into consumer demand for premium sensory experiences in at-home comfort food. ### Industries Being Reshaped - **Frozen Food Industry:** The launch of premium skin-on fries for air fryers represents a shift towards more sustainable and high-quality offerings in the frozen food sector. - **Sustainability-focused Products:** Lamb Weston's initiative aligns with broader trends in creating environmentally conscious products that utilize resources efficiently and minimize waste. - **Home Cooking Appliances:** The development of air-fryer friendly fries reflects growing consumer interest in appliances that promote healthier, more efficient cooking at home. ## Related on Trend Hunter - [Proper Frozen Fries Products](https://www.trendhunter.com/trends/crispy-crinkle-fries.md) - [Family-Friendly Air Fryer Products](https://www.trendhunter.com/trends/mccain-air-fryer-range.md) - [Low-Fat Ready-to-Bake Fries](https://www.trendhunter.com/trends/skinny-fries.md) - [Air Fryer Snack Products](https://www.trendhunter.com/trends/strong-roots-air-bites.md) - [Air Fryer-Approved Frozen Fries](https://www.trendhunter.com/trends/mccain-air-fryer.md) - [Frozen Homemade-Inspired Potato Wedges](https://www.trendhunter.com/trends/crispy-wedges.md) - [Air-Fried French Fries](https://www.trendhunter.com/trends/air-fried-french-fries.md) - [Takeout-Inspired Frozen Fries](https://www.trendhunter.com/trends/birds-eye-crispy-chips.md) - [Frozen Air Fryer Dishes](https://www.trendhunter.com/trends/green-giant-product.md)