# Puffed Whole Grain Snacks The SkinnyPop Puffs Offer a Healthy Snack Option for Adults and Kids By Michael Hemsworth | Published 2018-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skinnypop-puffs References: [preparedfoods](https://www.preparedfoods.com/articles/121066-skinnypop-kid-friendly-puffs) & [skinnypop](https://www.skinnypop.com) The [SkinnyPop](https://www.trendhunter.com/trends/skinnypop-popcorn-cheddar-jalapeo) Puffs have been unveiled by the brand as a new snack option for consumers that will offer a satisfying flavor and crunch when looking for a better-for-you food in the grocery store. The snack comes in 'White Cheddar' and 'Cinnamon & Sugar' flavor options, and features a [gluten-free profile](https://www.trendhunter.com/trends/tasty-vibes) that is made with non-GMO ingredients. The snacks are packed with 17 grams of whole grains per serving, are a good source of fiber and are free from artificial ingredients and flavors to ensure they are as healthy as possible. The SkinnyPop Puffs are [free from nut ingredients](https://www.trendhunter.com/trends/proper-crunch-corn) and contain just 130 calories per serving, which makes them an ideal option for those looking to restrict their intake. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Whole Grain Snacks:** With consumers looking for products that are healthy and packed with nutrition, creating new snack options with whole grain ingredients presents a disruptive innovation opportunity for the food industry. - **Gluten-free Snacks:** The growing demand for gluten-free products presents an opportunity for the food industry to tap into a market that has been previously underserved by offering gluten-free snacks like SkinnyPop Puffs. - **Better-for-you Food:** With an increasing emphasis on healthy eating, there is a growing trend towards creating better-for-you snacks that do not compromise on taste, offering an opportunity for companies to develop innovative products such as SkinnyPop Puffs. ### Who This Affects Most - **Food Industry:** Healthy snack options like SkinnyPop Puffs present a disruptive innovation opportunity for the food industry to tap into the growing demand for healthier snack alternatives. - **Gluten-free Industry:** The SkinnyPop Puffs, which are gluten-free and made with non-GMO ingredients, offer an opportunity to the gluten-free industry to cater to a broader range of customers with healthy and delicious products. - **Nutrition Industry:** As the emphasis on healthy eating continues to grow, the nutrition industry can leverage the popularity of whole grain and gluten-free snacks like SkinnyPop Puffs to develop and market new, innovative products that cater to the growing demand for healthy and delicious food. ## Related on Trend Hunter - [Better-For-You Cheese Puffs](https://www.trendhunter.com/trends/in-good-hands-protein-puffs.md) - [Gluten-Free Protein Puffs](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Savory Baby-Friendly Puff Snacks](https://www.trendhunter.com/trends/serenity-kids-grainfree-puffs.md) - [Puffed Veggie-Packed Snack Products](https://www.trendhunter.com/trends/caulipuffs.md) - [Protein-Packed Cheesy Puffs](https://www.trendhunter.com/trends/cheesy-protein-puffs.md)