# Birthday Cake Kettle Popcorns The SkinnyPop Birthday Cake Popcorn Has Just 70 Calories Per Cup By Michael Hemsworth | Published 2020-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skinnypop-birthday-cake-popcorn References: [chewboom](https://www.chewboom.com/2020/10/19/new-skinnypop-birthday-cake-flavored-popcorn-available-exclusively-at-sams-club/) & [skinnypop](https://www.skinnypop.com) The [SkinnyPop](https://www.trendhunter.com/trends/skinnypop-popcorn-cheddar-jalapeo) Birthday Cake Popcorn is a new flavor of the brand's signature popped snack that will provide consumers with a way to indulge their craving for sweet and savory snacks at the same time. The popcorn starts off with the brand's kettle corn that has been coated in a [birthday cake-flavored coating](https://www.trendhunter.com/trends/birthday-cake-frozen-dessert) to give it a sweet finish. The snack is made with no artificially sourced ingredients, is free from gluten and GMOs, and has just 70 calories per cup. The SkinnyPop Birthday Cake Popcorn is being made available exclusively at [Sam's Club](https://www.trendhunter.com/trends/holiday-variety-snack-pack) to mark its 10th birthday and celebrate the retailer where it was first launched for purchase. The popcorn will come in a 17 ounce party-sized bag for $5.48. Image Credit: Sam’s Club ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Birthday Cake-flavored Snacks:** Opportunities for more innovative and healthier versions of popular snacks with indulgent flavors. - **Gluten-free Snacks:** Opportunities for more diverse and delicious gluten-free snack options for consumers. - **Specialty Popcorn:** Opportunities to cater to different flavor preferences by creating unique and festive popcorn flavors. ### Where This Applies - **Snack Food Industry:** Product innovation in the snack food industry can cater to consumers' desire for indulgent and healthy snack options at the same time. - **Grocery Retail Industry:** Opportunities for grocery retailers to offer more diverse options of snack foods, including gluten-free options, to cater to different dietary needs and preferences. - **Food Manufacturing Industry:** Creating specialty popcorn flavors that cater to consumers' changing preferences can help to drive growth in the food manufacturing industry. ## Related on Trend Hunter - [Birthday Cake-Flavored Popcorns](https://www.trendhunter.com/trends/opopop.md) - [Cupcake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-cinnamon-sugar-cupcake-popcorn.md) - [Sweet Seasonal Popcorn Snacks](https://www.trendhunter.com/trends/holiday-variety-snack-pack.md) - [Festive Cake-Flavored Popcorns](https://www.trendhunter.com/trends/smartfood-chocolate-cake-pop-popcorn.md) - [Dessert-Flavored Protein Snacks](https://www.trendhunter.com/trends/protein-poppers.md) - [Spicy Cheddar Popcorn Snacks](https://www.trendhunter.com/trends/skinnypop-popcorn-cheddar-jalapeo.md) - [Birthday Cake-Flavored Popcorn](https://www.trendhunter.com/trends/pillsbury-funfetti-popcorn.md) - [Cake-Flavored Cashew Snacks](https://www.trendhunter.com/trends/unicorn-birthday-cake-cashews.md) - [Bakery-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/joe-sephs-popcorn-flavors.md)