# Better-for-You Blueberry Donuts Mantinga's Skinny Witch Donut Challenges Category Assumptions By Laura McQuarrie | Published 2025-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skinny-witch-donut References: [esmmagazine](https://www.esmmagazine.com/a-brands/mantingas-skinny-witch-doughnut-nominated-for-anuga-2025-taste-innovation-award-297084) & [taste.anuga.de](https://taste.anuga.de/neuheitendatenbank/produkt.php?id=257&lng=en)  Mantinga's Skinny Witch donut is an Anuga 2025 Taste Innovation Award winner that takes the form of a light, fruity, better-for-you snack boasting 30% less fat and 50% [less sugar](https://www.trendhunter.com/trends/quest-bake-shop-donuts), with 7.5 grams of fiber per 100g. Filled with [blueberry](https://www.trendhunter.com/trends/original-glazed-blueberry-flavored-doughnut) and decorated with a dusting of coconut and berry powder, this airy treat challenges the idea of donuts being heavy, greasy and rich in calories. “Consumers want snacks that feel indulgent but deliver [better-for-you benefits](https://www.trendhunter.com/trends/veggies-made-great1)—and our latest donut innovation reflects exactly this trend,” said Ramunė Puzinienė, head of new product development at Mantinga. While the nutritional value of the donut appeals to wellness-minded consumers, the product is packaged in a fully recyclable container that visually amplifies its natural appeal. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 26% | Activity: 27% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-fat Snacks:** The development of snacks with reduced fat content, like the Skinny Witch donut, responds to the growing consumer demand for healthier yet indulgent treats. - **Sugar Reduction Innovations:** Products featuring significant sugar reductions, such as the 50% less sugar in Mantinga's donut, align with consumer preferences shifting towards lower-sugar food options. - **Fiber-enriched Products:** The integration of fiber in traditionally indulgent foods, demonstrated by the 7.5 grams of fiber in this donut, represents a trend towards enhancing the nutritional profile of comfort foods. ### Sectors Adopting This - **Functional Foods:** Functional foods, which include products like the Skinny Witch donut enhanced with fiber, are gaining traction as consumers seek foods offering health benefits beyond basic nutrition. - **Eco-friendly Packaging:** The use of fully recyclable packaging in promoting products like Mantinga's donut reflects the industry's shift toward more sustainable and environmentally friendly packaging solutions. - **Health-conscious Snack Foods:** The expansion of the health-conscious snack food industry, illustrated by innovative products with better nutritional profiles, continues to challenge traditional notions of indulgent treats. ## Related on Trend Hunter - [Decadent Free-From Donuts](https://www.trendhunter.com/trends/plant-based-donuts.md) - [Better-for-You Donut Holes](https://www.trendhunter.com/trends/glazed-donut-hole.md) - [Snackable Protein Donuts](https://www.trendhunter.com/trends/protein-donuts1.md) - [Prepackaged Fiber-Rich Donuts](https://www.trendhunter.com/trends/fibre-one-90-calorie-doughnuts.md) - [Low-Sugar Refrigerated Donuts](https://www.trendhunter.com/trends/refrigerated-donut.md) - [Free-From Donut Cakes](https://www.trendhunter.com/trends/zero-maida-donut-cake.md) - [Free-From Dessert Donuts](https://www.trendhunter.com/trends/red-velvet-cake-donut.md) - [Gluten-Free Convenience-Focused Donut Packs](https://www.trendhunter.com/trends/glonuts.md) - [Low-Sugar Protein Donuts](https://www.trendhunter.com/trends/quest-bake-shop-donuts.md)