# Clean-Label Frozen Pizzas SKINNYPIZZA is Now Packaging Its Approach to Healthy Italian Dining By Laura McQuarrie | Published 2018-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skinny-pizza References: [prnewswire](https://www.prnewswire.com/news-releases/skinnypizza-goes-frozen-one-of-the-fastest-growing-brands-now-available-in-shoprite-heb--giant-eagle-300709763.html) & [skinnypizza](https://skinnypizza.com/) SKINNYPIZZA offers a healthier take on traditional Italian food through a fast-casual dining experience and now, it is launching [frozen pizza products](https://www.trendhunter.com/trends/yough-pizza) to be sold in supermarkets. The SKINNYPIZZAs are launching in Mozzarella & Provolone Cheese, Uncured Pepperoni and [Gluten-Free Cheese](https://www.trendhunter.com/trends/miltons-pizzas) varieties, with a focus on [clean-label ingredients](https://www.trendhunter.com/trends/vital-pursuit-max-pro). As the brand notes, "SKINNYPIZZA is now available right next to the top selling brand pizzas. Consumers now have the option to select pizza that contain artificial ingredients (Potassium Bromate; an ingredient banned in most countries.)" The clean and simple frozen pizzas are made with ingredients like wheat flour, all-natural part-skim mozzarella and organic tomatoes, as well as nitrite- and nitrate-free meats. Although the frozen food aisle used to be seen as a place for only unhealthy meal options, many brands have helped to change consumer perceptions by offering nourishing, better-for-you choices. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clean-label Frozen Foods:** Opportunity for food brands to focus on clean-label, healthier versions of traditional frozen food products. - **Fast-casual Frozen Meals:** Opportunity for restaurants to expand into the frozen food market, offering their approach to healthy and convenient meals. - **Convenient Health Foods:** Opportunity for brands to offer convenient and nutritious meal options that can be easily prepared at home, similar to SKINNYPIZZA's frozen products. ### Industries Being Reshaped - **Frozen Foods:** Brands in the frozen food industry can focus on creating healthier, clean-label options to compete with traditional frozen food options. - **Fast-casual Dining:** Fast-Casual restaurants can expand into the frozen food market and offer their approach to healthy and convenient meals for consumers to enjoy at home. - **Meal Kits:** Meal kit companies can offer more convenient frozen options with clean-label ingredients that align with the SKINNYPIZZA approach to healthy Italian dining. ## Related on Trend Hunter - [Uncured Pepperoni Frozen Pizzas](https://www.trendhunter.com/trends/low-carb-lifestyle-uncured-pepperoni-pizza.md) - [High-Protein Frozen Pizzas](https://www.trendhunter.com/trends/stonebaked-pizzas.md) - [Calorie-Conscious Frozen Pizzas](https://www.trendhunter.com/trends/goodfellas-light-crispy-base-pizzas.md) - [Gluten-Free Frozen Pizzas](https://www.trendhunter.com/trends/carbonaut-pizzas.md) - [Flavorful Fakeaway Frozen Pizzas](https://www.trendhunter.com/trends/new-yorkstyle-frozen-pizza-range.md) - [Roman-Style Frozen Pizzas](https://www.trendhunter.com/trends/porta-frozen-pizzas.md) - [Portioned Cauliflower Pizza Products](https://www.trendhunter.com/trends/singleserve-pizzas.md) - [Authentic Uncured Pepperoni Pizzas](https://www.trendhunter.com/trends/genio-della-pizza-uncured-pepperoni.md) - [Neapolitan-Inspired Frozen Pizza Ranges](https://www.trendhunter.com/trends/dr-oetker-suprema.md)