# Controversial Diet Soda Ads The New Skinny Pepsi Ad Slenderizes Voluptuous Sofia Vergara By Summer Luu | Published 2011-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skinny-pepsi-ad References: [adrants](http://www.adrants.com/2011/02/sophia-vergaras-34dds-banned-from-diet.php) & [pepsi](http://www.pepsi.com) The Skinny [Pepsi](https://www.trendhunter.com/trends/jelly-roll-x-zevia) ad shows off the [diet soda can](https://www.trendhunter.com/trends/pepsi-zero)’s fresh, trim new look, but the print ad is also stirring up a lot of controversy over its matching slenderized model. The Diet Pepsi ad stars Sofia Vergara from hit TV show Modern Family, but the voluptuous bombshell is photoshopped into a thinner version of herself. Her natural curves are replaced with a bony shoulder and slimmed-down chest. Some argue that the Skinny Pepsi ad feeds [harmful stereotypes about women's body image](https://www.trendhunter.com/trends/doves-super-bowl-ad), while Pepsi CEO Jill Beraud says the "attractive new can is the perfect complement to today's most stylish looks." ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Controversial Ads:** Opportunity for companies to rethink their advertising strategies and avoid perpetuating harmful stereotypes. - **Body Image Awareness:** Opportunity to promote body positivity and inclusivity in advertising campaigns. - **Authentic Representation:** Opportunity for brands to feature diverse and realistic representations of individuals in their advertisements. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create impactful and socially responsible campaigns. - **Fashion:** Opportunity for fashion brands to partner with diverse models and promote body positivity. - **Media and Entertainment:** Opportunity for media and entertainment companies to create content that celebrates diversity and challenges societal norms. ## Related on Trend Hunter - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Zero-Sugar Soda Challenges](https://www.trendhunter.com/trends/pepsi-challenge.md) - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md)