# Light Low-Calorie Lagers 'Skinny Lager' is a 4% ABV Vegan-Friendly and Gluten-Free Beer By Laura McQuarrie | Published 2018-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skinny-lager References: [instagram](https://www.instagram.com/p/BYq0rAcjuT1/?taken-by=skinnybrands_ltd) & [skinnybrands](http://www.skinnybrands.co.uk/products/skinny-lager/) Skinny Brands is setting itself apart as a company in the UK devoted to producing light and low-calorie alcoholic alternatives—including its [low-ABV Skinny Lager](https://www.trendhunter.com/trends/pabst-light). Skinny Lager is a 4% ABV lager that contains just 89 calories per 330ml bottle, made with a brewing process that is said to reduce residual sugar and add other benefits—including the fact that the product is vegan-friendly and gluten-free. The [low-carb, low-sugar product](https://www.trendhunter.com/trends/super-natural-lager) is touted as one that's both full strength and full flavor, as well as priced at the same amount as comparable products on the market as a means of appealing to consumers who want to "drink differently." Due to the nature of the product, Skinny Brands notes that its Skinny Lager is worth three [WeightWatchers](https://www.trendhunter.com/trends/weight-watchers-and-pvolve) Smart Points, which is lower than some competitors' products. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Low Calorie Beverages:** The trend towards health and wellness creates an opportunity for beverage companies to innovate with low calorie, low sugar, and low carb options that appeal to health-conscious consumers. - **Vegan and Gluten-free Products:** The increasing popularity of vegan and gluten-free diets opens up opportunities for companies to introduce products that cater to these lifestyles. - **Affordable 'healthy' Products:** As consumer demand for healthier options rises, there is an opportunity for companies to produce affordable products that are perceived as healthier alternatives to traditional options. ### Industries Being Reshaped - **Beer and Alcoholic Beverages:** Light and low-calorie alcoholic beverages like Skinny Lager can disrupt the beer industry by catering to health and wellness conscious consumers. - **Food and Beverage Retail:** Health-focused grocery stores can benefit from carrying low-calorie and vegan-friendly products like Skinny Lager to appeal to their target market. - **Weight Loss Programs:** Companies like WeightWatchers can partner with beverage companies like Skinny Brands to promote low-calorie and low-sugar beverage options as part of a healthy diet plan. ## Related on Trend Hunter - [Non-Alcoholic Vegan Lagers](https://www.trendhunter.com/trends/firebrand.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Mexican-Style Light Lagers](https://www.trendhunter.com/trends/lowcalorie-beers.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Premium Light Lagers](https://www.trendhunter.com/trends/premium-light-lager.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Crisp Low-Calorie Lagers](https://www.trendhunter.com/trends/hero95.md)