# Low-Calorie Cocktail Mixers Funkin's Skinny Mixers Create Cocktails with 100 Calories or Less By Laura McQuarrie | Published 2017-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skinny-cocktail References: [barmagazine](http://barmagazine.co.uk/funkin-answers-growing-trend-skinny-cocktails/) & [funkincocktails](https://www.funkincocktails.co.uk/shop) Funkin is now introducing two all-new skinny cocktail mixers to its assortment, each of which can be used to make cocktail drinks that have less than 100 calories when they are paired with the recommended spirit. The brand recommends pairing its 'Skinny Mojito' with white rum, and its 'Skinny Sex on the Beach' with vodka. The Skinny Mojito and Skinny Sex on the Beach are made with stevia, a zero-calorie natural sweetener. Other natural ingredients are present in these cocktail mixers, including citrus fruits, English mint, cranberries and peaches. These new skinny cocktail mixers have been launched by Funkin as a way to satisfy a growing consumer demand for [low-calorie cocktails](https://www.trendhunter.com/trends/vodka-refreshers), as well as those that are made with [naturally sourced ingredients](https://www.trendhunter.com/trends/allnatural-mixers). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Low-calorie Cocktails:** The demand for low-calorie cocktails is increasing, creating opportunities for innovative drink mixers. - **Naturally Sourced Ingredients:** Consumers are looking for cocktail mixers made with natural ingredients, presenting a chance for disruptive innovation in the beverage industry. - **Zero-calorie Sweeteners:** The use of zero-calorie sweeteners like stevia in cocktail mixers is a disruptive innovation that meets the demand of health-conscious consumers. ### Sectors Adopting This - **Beverage:** The beverage industry can capitalize on the trend of low-calorie cocktail mixers by developing innovative products that cater to health-conscious consumers. - **Alcohol:** The alcohol industry can leverage the demand for low-calorie cocktails by partnering with mixer brands or creating their own low-calorie mixer options. - **Health and Wellness:** The health and wellness industry can explore the opportunity of developing natural and low-calorie cocktail mixers to cater to health-conscious consumers. ## Related on Trend Hunter - [Artisan-Style Low-Calorie Cocktails](https://www.trendhunter.com/trends/this-is-skinny.md) - [Naturally Sweetened Margarita Mixers](https://www.trendhunter.com/trends/new-jordans-skinny-mixes.md) - [Naturally-Flavored Margaritas](https://www.trendhunter.com/trends/nude-skinny-margarita-mixers.md) - [Low-Calorie Sugar-Free Cocktails](https://www.trendhunter.com/trends/vk-soda.md) - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co.md) - [Ready-Made Low-Cal Margaritas](https://www.trendhunter.com/trends/rancho-la-gloria.md) - [On-the-Go Frozen Cocktails](https://www.trendhunter.com/trends/skinny-freezer.md) - [Alcohol-Free Nitro Cocktails](https://www.trendhunter.com/trends/funkin-alcohol-free.md) - [Witchy Low-Calorie Margaritas](https://www.trendhunter.com/trends/low-calorie-margarita.md)