# Fashionable Candy Bars Skinny Chocolates Are Dressed in Stylish Sketches to Appeal to Modern Women By Amelia Roblin | Published 2015-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skinny-chocolate References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/04/skinny-bitch-student-project.html) & [denizkayiket](http://denizkayiket.com/) These Skinny chocolates would be targeted at a very specific consumer base: middle-aged women who are concerned with looking their best. This [chocolate bar packaging](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) scheme began as a hypothetical assignment to create a new product for Nutrisystem participants. Design student Deniz Kayiket came up with a chic reward for the ladies meeting their goals in any given month. Inspired by the popular book, these 'Skinny Bitch' chocolates send a sassy message that the recipients are powerful, confident and experiencing success in weight loss. Many of the participants who are interested in dropping pounds are also fond of fashion. These [Skinny chocolate wrappers](https://www.trendhunter.com/trends/skinny-tea) thus feature [mod fashion sketches](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala) of slender women in stylish outfits. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 61% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Candy Bars:** Designing stylish and unique candy bar packaging to attract a targeted consumer base. - **Skinny Chocolates for Weight Loss:** Creating healthy chocolate options for individuals who are focused on losing weight. - **Combining Fashion and Food:** Integrating fashion elements into food products to appeal to fashion-conscious consumers. ### Sectors Adopting This - **Food and Beverage:** Developing new healthy and visually appealing food products to cater to consumers focused on fitness and wellbeing. - **Packaging:** Innovating packaging design to create unique and stylish designs for candy bars and other snack food items. - **Fashion:** Integrating fashion elements into food products to appeal to fashion-conscious consumers. ## Related on Trend Hunter - [Grown-Up Chocolate Bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe.md) - [Protein-Rich Chocolate Bars](https://www.trendhunter.com/trends/chocotein.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Health-Conscious Gen Z Chocolates](https://www.trendhunter.com/trends/pink-pepper-chocolate.md) - [Bite-Sized Protein-Packed Chocolates](https://www.trendhunter.com/trends/proteinpacked-chocolates.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Functional Superfood Chocolates](https://www.trendhunter.com/trends/superfood-chocolates.md) - [Low-Sugar Nutty Chocolate Treats](https://www.trendhunter.com/trends/behonest-chocolate-products.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md)