# Collaborative Plant-Based Chicken Brands Skinny Butcher and Wow Bao Launch 'Crazy Crispy Chick’n' By Niko Pajkovic | Published 2022-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skinny-butcher References: [theshelbyreport](https://www.theshelbyreport.com/2022/03/16/skinny-butcher-launches-plant-based-virtual-kitchen-line-with-wow-bao/?utm_source=feedly&utm_medium=rss&utm_campaign=skinny-butcher-launches-plant-based-virtual-kitchen-line-with-wow-bao) & [skinnybutcher](https://skinnybutcher.com/)  Skinny Butcher, a Detroit-based food manufacturer specializing in plant-based protein alternatives, has teamed up with Chicago-based restaurant Wow Bao to launch an all-new plant-based chicken brand for sale via both physical retailers and virtual restaurants. To develop the new line, Skinny Butcher tapped food manufacturer [Golden West Food Group](https://www.trendhunter.com/trends/wienerschnitzel-1), while Wow Bao created a new virtual kitchen concept. Together, the three companies have launched the [Crazy Crispy Chick’n](https://www.trendhunter.com/trends/crazy-crispy-chickn), an all-new brand that that delivers a range of plant-based chicken products including Chick’n Parm, Chick’n Parm, [Jumbo Chick’n Tenders](https://www.trendhunter.com/trends/jumbo-walker), Chick’n Caesar Salad, sandwiches, and sliders. “We have always been a food first company, and Dave Zilko and his team have created an unparalleled product that we are proud to partner with and represent on a national scale. While other plant-based chicken companies have nuggets, we have a full line of menu items that will please any and all eaters," said Geoff Alexander, Wow Bao president and CEO. Image Credit: Skinny Butcher ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 46% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Chicken Alternatives:** The growing demand for plant-based protein alternatives presents an opportunity for innovation in the development of various plant-based chicken products. - **Collaborative Virtual Kitchen Concepts:** Collaboration between food manufacturers and virtual kitchens allows for the development of new brands for sale through both physical retailers and virtual restaurants. - **Menu Diversification:** The introduction of a full line of plant-based chicken menu items serves to appeal to a broader customer base, catering to all eaters. ### Sectors Adopting This - **Food Manufacturing:** Food manufacturers can leverage innovative plant-based protein alternatives to expand their product offerings and capitalize on the growing popularity of vegan and vegetarian diets. - **Restaurant:** The collaboration between restaurant concepts and food manufacturers/virtual kitchens can provide restaurants with the opportunity to diversify their menu offerings and adapt to changing dietary preferences. - **Retail:** The rise of plant-based protein alternatives presents an opportunity for retailers to expand their offerings and cater to the growing demand for vegan and vegetarian products. ## Related on Trend Hunter - [Online Plant-Based Kitchens](https://www.trendhunter.com/trends/skinny-butcher-online.md) - [Plant-Based Chicken Products](https://www.trendhunter.com/trends/crazy-crispy-chickn.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Restaurant-Targeted Vegan Chicken](https://www.trendhunter.com/trends/daring-foods.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Pea-Based Chicken Alternatives](https://www.trendhunter.com/trends/pea-wheat-plantbased-chickn.md) - [Skin-On Vegan Wings](https://www.trendhunter.com/trends/brewdog-2.md) - [Frozen Vegan Chicken Meals](https://www.trendhunter.com/trends/perfect-chick-n.md) - [Microwavable Plant-Based Chicken Products](https://www.trendhunter.com/trends/daring-plant-chicken.md)