# Anti-Aging Herbal Skincare bareMinerals' Skinlongevity Line Shares the Benefits of Chomeiso By Laura McQuarrie | Published 2020-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skinlongevity References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/bareMineralss_Skinlongevity_uses_Long_Life_Herb_to_tackle_ageing/169926) & [bareminerals](https://www.bareminerals.com/) The new Skinlongevity line from bareMinerals taps into the power of chomeiso, a traditional herb that's known as "long life grass" or "longevity grass" in Japan. The hero ingredient is native to Okinawa, Japan, and it is a rich source of minerals, vitamins and antioxidants. The Skinlongevity range includes a serum, an eye treatment and a night treatment, all of which are focused on helping to [reduce visible signs of aging](https://www.trendhunter.com/trends/elizabeth-arden-prevage). While the serum is a beneficial addition to a skincare routine to offer protection against daily environmental stressors, the eye treatment targets dark circles. The [evening treatment](https://www.trendhunter.com/trends/skin-longevity-nighttime-oil) offers value with a formula that's packed with botanical extracts, which helps to bolster the skin's natural barrier. Image Credit: bareMinerals ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 21% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Herbal Skincare:** The use of herbal ingredients in skincare products is a growing trend that offers opportunities for innovative formulations and natural beauty solutions. - **Anti-aging:** The increasing demand for anti-aging skincare products opens up possibilities for disruptive innovations in advanced ingredients, technology, and targeted treatment solutions. - **Botanical Extracts:** The rising popularity of botanical extracts in skincare products presents opportunities for developing innovative and sustainable beauty solutions with potent plant-based ingredients. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore the use of herbal ingredients to create innovative anti-aging products that cater to the growing demand for natural and effective skincare solutions. - **Beauty:** The beauty industry can leverage the trend of anti-aging herbal skincare by developing innovative products and marketing strategies that highlight the benefits of botanical extracts and natural ingredients. - **Wellness:** The wellness industry can tap into the trend of herbal skincare by offering holistic approaches to anti-aging, incorporating the use of botanical extracts and traditional herbal remedies in skincare and wellness practices. ## Related on Trend Hunter - [Skin Longevity Systems](https://www.trendhunter.com/trends/timebeam-beauty.md) - [Youth-Restoring Moisturizers](https://www.trendhunter.com/trends/the-longevity-cream.md) - [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Skin Longevity Moisturizers](https://www.trendhunter.com/trends/topical-supplement.md) - [Sustainable Anti-Aging Solutions](https://www.trendhunter.com/trends/sustainable-antiaging-solution.md) - [Skin Longevity-Enhancing Serums](https://www.trendhunter.com/trends/blue-diamond-super-serum.md) - [Luxurious Longevity Skincare](https://www.trendhunter.com/trends/renutriv-ultimate-diamond.md) - [Mass-Market Epigenetic Serums](https://www.trendhunter.com/trends/cellular-epigenetics-rejuvenating-serum.md)