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# Non-Irritating Men's Razors
The Gillette SkinGuard Razor is Built for Those with Sensitive Skin

By Riley von Niessen | Published 2018-11-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/skinguard-razor
References: [businesswire](https://www.businesswire.com/news/home/20181107005517/en/Gillette®-Launches-SkinGuard-Unique-Razor-Clinically-Proven) & [ondemand.gillette](https://ondemand.gillette.ca/en/?gclid=EAIaIQobChMI_4TE6PjH3gIVhchkCh0QOAG0EAAYASAAEgJ1DvD_BwE&gclsrc=aw.ds)

Maintaining a fresh shave can be an uncomfortable ordeal for men with [sensitive skin](https://www.trendhunter.com/trends/dr-squatch-shaving-products), however with the new SkinGuard razor from [Gillette](https://www.trendhunter.com/trends/gilette-and-razer), they don't have to worry about any irritation. Gary Coombe, President of P&G Global Grooming, explained the launch by stating, "The introduction of Gillette SkinGuard addresses a real problem for millions of men – and represents our commitment to ensuring every man has access to a shave that feels as good as it looks, and helps him look, feel and be his best."

The SkinGuard razor is able to offer this due to the spacing between the blades, which work by gently smoothing the skin and flattening it as the blades glide over. With this innovative design, the hairs are still closely cut, but the razors aren't pulling on the skin throughout the process. To further assist with this, the SkinGuard razor is complete with [lubricated pads that prevent unnecessary friction](https://www.trendhunter.com/trends/caldera-lab-the-smooth).

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 99% | Activity: 100% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Sensitive-skin Razors:** The development of razors specifically designed for sensitive skin offers a disruptive innovation opportunity in the personal care industry.
- **Blade Spacing Technology:** The integration of blade spacing technology in razors presents a disruptive innovation opportunity in the shaving industry.
- **Lubricated Razor Pads:** The use of lubricated pads in razors creates a disruptive innovation opportunity in the grooming products market.

### Where This Applies

- **Personal Care:** The personal care industry can benefit from the introduction of non-irritating razors for men with sensitive skin.
- **Shaving:** The shaving industry can explore the utilization of blade spacing technology to cater to individuals with sensitive skin.
- **Grooming Products:** The grooming products market has an opportunity to incorporate lubricated razor pads for a more comfortable shaving experience.

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