# Skin-Focused Supplement Lines Hush & Hush's SkinCapsule Line Helps Generate Beauty from Within By Kalin Ned | Published 2022-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skinfocused-supplement-line References: [hushandhush](https://hushandhush.com/product/skincapsule-hydrate/) The cleanical™ beauty and wellness [Hush & Hush](https://www.trendhunter.com/trends/calming-sleep-supplement) boasts an effective skin-focused supplement line. This range includes three products that help consumers pursue better skin from within. [Beauty supplements](https://www.trendhunter.com/trends/beauty-fuel) have certainly increased in popularity over the last couple of years and this range is another example of how brands are tailoring supplement solutions for different skin concerns. Hush & Hush's skin-focused supplement line includes the SkinCapsule™ CLEAR+, the SkinCapsule™ BRIGHTEN+, and the SkinCapsule™ HYDRATE+. All variations boast a strategically formulated hyper-concentrated nutraceutical blend. The SkinCapsule™ CLEAR+ promotes [clear and blemish-free skin](https://www.trendhunter.com/trends/pure-skin-clarifying-supplement). The SkinCapsule™ BRIGHTEN+ seeks to support a more even complexion. The SkinCapsule™ HYDRATE+ pursues plumper and more youthful-looking skin. Hush & Hush's innovative and wellness-promoting skin-focused supplement line can be used by both men and women. All blends are available as a one-time purchase or monthly subscription. Image Credit: Hush & Hush ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 60% | Activity: 78% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skin-focused Supplements:** Brands are tailoring supplement solutions for different skin concerns, which presents an opportunity for disruptive innovation in the supplement industry. - **Clean Beauty:** As cleanical™ beauty gains popularity, there is an opportunity for brands to create innovative, effective, and clean supplement solutions for health and beauty. - **Nutraceutical Blends:** The use of hyper-concentrated nutraceutical blends in supplements is a trend that can be leveraged by brands to innovate in the supplement industry. ### Industries Being Reshaped - **Beauty:** Beauty companies can expand their product offerings by creating innovative and effective skin-focused supplement lines to meet the growing demand for clean and effective beauty solutions. - **Wellness:** The wellness industry can leverage the trend of skin-focused supplement lines to create holistic health solutions that address both internal and external factors affecting skin health and appearance. - **Supplements:** With the growing popularity of clean nutritional supplements, there is an opportunity for supplement companies to create innovative, effective, and targeted skin-focused supplement solutions. ## Related on Trend Hunter - [Beauty-Enhancing Supplements](https://www.trendhunter.com/trends/orange-naturals.md) - [Hydrating Skincare Dietary Supplements](https://www.trendhunter.com/trends/ritual-hyacera.md) - [Skin-Centric Supplement Brands](https://www.trendhunter.com/trends/cole-skin-supplements.md) - [Two-Step Nighttime Supplements](https://www.trendhunter.com/trends/nighttime-supplement.md) - [Skin-Balancing Supplements](https://www.trendhunter.com/trends/the-skin-perfecting-complex.md) - [Cellular Skincare Supplements](https://www.trendhunter.com/trends/beauty-is-cellular-capsule-collection.md) - [Breakout-Prone Skin Supplements](https://www.trendhunter.com/trends/clear-skin-supplement-duo.md) - [Skincare Supplement Gummies](https://www.trendhunter.com/trends/neutrogena-gummies.md) - [Gut-Skin Supplements](https://www.trendhunter.com/trends/sakara-beauty-biome.md)