# Nourishing Skin-Focused Foundations about-face's The Performer is Available in 45 Shades By Kalin Ned | Published 2024-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skinfocused-foundation References: [aboutface](https://aboutface.com/products/the-performer)  Contemporary makeup brand [about-face](https://www.trendhunter.com/trends/beach-freak-bronzer-stick) offers a versatile skin-focused foundation that caters to various skin tones and undertones with its diverse range of 45 shades. The Performer offers a blendable formula enriched with over 17 skincare ingredients. Its formulation promises to maintain moisture and provide even and smooth coverage while maintaining optimal levels of breathability and durability. about-face claims its product is suitable for up to 12 hours of wear without compromising comfort. Its cake-free application and natural soft-focus finish contribute to a seamless appearance. about-face's skin-focused foundation boasts powerful ingredients that enhance skin health—from Blue Agave for hydration and Wintergreen for blemish calming to Chlorella for revitalization. The formula is vegan, cruelty-free, non-comedogenic, and non-acnegenic,vegan, cruelty-free, non-comedogenic, and non-acnegenic, Image Credit: about-face ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 5% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Diverse Shade Ranges:** Exploring opportunities in creating inclusive products with extensive shade options can cater to diverse consumer needs. - **Skincare-infused Formulas:** Incorporating multiple skincare ingredients in makeup products can offer dual benefits and attract health-conscious consumers. - **Long-lasting Wearability:** Developing foundation formulas that ensure extended wear while maintaining comfort levels presents a key innovation area in cosmetics. ### Sectors Adopting This - **Beauty & Cosmetics:** The beauty industry can leverage skin-focused foundation trends to innovate products that align with changing consumer preferences. - **Skin Health & Wellness:** The skin health and wellness sector can find disruptive opportunities in intertwining skincare benefits with makeup formulations for holistic beauty solutions. - **Fashion & Lifestyle:** The fashion and lifestyle industry can collaborate with beauty brands to promote long-lasting and inclusive foundation products that complement diverse styles. ## Related on Trend Hunter - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Skincare-Infused Long-Wear Foundations](https://www.trendhunter.com/trends/skincareinfused-longwear-foundation.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md)