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# Korean-Inspired Skincare Toners
OMO! White Creates Lightweight Toners for All Skin Types

By Laura McQuarrie | Published 2021-05-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-toners
References: [businessmirror.ph](https://businessmirror.com.ph/2021/05/05/omo-white-korean-inspired-skincare-brand-introduces-new-and-improved-toners-for-every-skin-type/) & [omo-white](https://www.omo-white.com/)

OMO! White is a Korean-inspired skincare brand and it is helping people with all skin types achieve brighter, more hydrated skin with its [fast-absorbing skincare toners](https://www.trendhunter.com/trends/multifunctional-toner). Korean toners are known for being packed with hydrating and skin-soothing ingredients to help gently refresh the skin without stripping it of its natural oils. True to this, the OMO! White toners are lightweight and fast-absorbing, and they offer [mild exfoliation](https://www.trendhunter.com/trends/lotus-refining-toner) to promote a healthy-looking glow.

There's a different toner for every skin type, like the IntenseCleanse Toner for normal to combination skin or the AcneClear Toner for those who experience oiliness or occasional acne. Some of the beneficial ingredients that are packed into the brand's skin-soothing toners are [brightening niacinamide](https://www.trendhunter.com/trends/brightening-duo), activated charcoal, allantoin and alpha arbutin, which offer instant skin support with a swipe.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 62% | Activity: 44% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Korean-inspired Skincare:** Opportunity for brands to create fast-absorbing and hydrating skincare products with gentle exfoliation for various skin types.
- **Skin-soothing Toners:** Opportunity for brands to create toners with beneficial ingredients such as niacinamide, activated charcoal, allantoin, and alpha arbutin to offer instant skin support.
- **Customizable Beauty Products:** Opportunity for brands to offer different toners tailored to specific skin types, such as normal to combination skin or those with oiliness or acne-prone skin.

### Sectors Adopting This

- **Skincare:** Skincare brands can create toners with Korean-inspired ingredients that offer fast absorption, hydration, and mild exfoliation for all skin types.
- **Beauty:** Beauty brands can create customizable skincare products, such as toners, with ingredients like niacinamide, activated charcoal, allantoin, and alpha arbutin to offer instant skin support.
- **Cosmetics:** Cosmetic brands can add skincare products, like toners, with Korean-inspired ingredients to their product lines, offering consumers a more comprehensive skincare routine.

## Related on Trend Hunter

- [Brightening Facial Toners](https://www.trendhunter.com/trends/byoma-brightening-toner.md)
- [Personalized Essence-Toners](https://www.trendhunter.com/trends/personalized-essencetoner.md)
- [Facial-Inspired Toner Pads](https://www.trendhunter.com/trends/glow-recipe-toner-pads.md)
- [Hydrating Milky Toners](https://www.trendhunter.com/trends/green-tea-ceramide-milk.md)
- [Bubbly Skincare Toners](https://www.trendhunter.com/trends/bubble-toner.md)
- [Soothing Toner Mists](https://www.trendhunter.com/trends/redness-relief-soothing-toner.md)
- [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md)
- [Skin-Toning Sheet Masks](https://www.trendhunter.com/trends/wonjin-effect.md)
- [Gentle Exfoliating Toners](https://www.trendhunter.com/trends/cashmere-peel.md)
