# Epigenetic Skincare Tests EpigenCare's SKINTELLI Assesses the Qualities of a Consumer's Skin By Laura McQuarrie | Published 2019-02-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-test References: [prnewswire](https://www.prnewswire.com/news-releases/epigencare-launches-limited-beta-release-of-its-personal-epigenetic-skincare-test-skintelli-300793644.html) & [skintelli](https://www.skintelli.com/) EpigenCare, a consumer epigenetics-focused biotechnology company, recently unveiled a first-of-its-kind [direct-to-consumer epigenetic test](https://www.trendhunter.com/trends/directtoconsumer-genetic-testing) called SKINTELLI. With this [at-home test](https://www.trendhunter.com/trends/tiny-health), consumers will be able to better understand the qualities of their skin for a more [personalized approach to self-care](https://www.trendhunter.com/trends/loral-cell-bioprint). Specifically, SKINTELLI is said to "[look] at a panel of epigenetic marks that determine the 'active' states of genes responsible for multiple skin quality factors, some of which include aging, moisture retention, and anti-oxidation." As epigenetic changes are impacted by factors like lifestyle choices and sun exposure, the skincare test looks for dynamic qualities rather than the static ones searched for in genetic tests. To help consumers determine the products that are best for their needs, the test matches users to products from a range of skincare providers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 57% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Epigenetic Tests:** A trend in the healthcare industry where consumers can access personalized epigenetic tests from the comfort of their homes, allowing for more targeted self-care. - **Personalized Skincare:** An emerging trend in the beauty industry where consumers can understand the qualities of their skin through epigenetic tests, enabling them to choose skincare products tailored to their specific needs. - **Epigenetic Markers for Skin Quality:** A growing trend in biotechnology where epigenetic marks are used to analyze the 'active' states of genes responsible for aging, moisture retention, and anti-oxidation, providing insights into skin quality. ### Where This Applies - **Biotechnology:** With the advancement of epigenetic testing, the biotechnology industry has an opportunity to develop innovative products and services that leverage epigenetic markers for personalized skincare. - **Healthcare:** The healthcare industry can embrace direct-to-consumer epigenetic tests like SKINTELLI to offer more precise skincare recommendations and treatments based on individual epigenetic profiles. - **Beauty and Skincare:** The beauty and skincare industry can leverage epigenetic testing technology to create personalized skincare solutions that address individual skin quality factors such as aging, moisture retention, and anti-oxidation. ## Related on Trend Hunter - [At-Home Skin Health Kits](https://www.trendhunter.com/trends/skin-health-testing-kit.md) - [Comprehensive Skincare Practices](https://www.trendhunter.com/trends/proof-positive-skin-care.md) - [Microbiome Measurement Kits](https://www.trendhunter.com/trends/smart-derma.md) - [Mass-Market Epigenetic Serums](https://www.trendhunter.com/trends/cellular-epigenetics-rejuvenating-serum.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [At-Home Microbiome Tests](https://www.trendhunter.com/trends/tiny-health.md) - [Skincare-Centric AI Platforms](https://www.trendhunter.com/trends/skingpt.md) - [Personalized Skin Analysis Solutions](https://www.trendhunter.com/trends/loral-cell-bioprint.md) - [AI-Powered Skincare Analyzers](https://www.trendhunter.com/trends/skin-light-therapy-3s.md)