# At-Home Skincare Test Kits Pure Culture's Kits Match Consumers to the Right Free-From Products By Laura McQuarrie | Published 2022-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-test-kit References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2022/01/31/pure-culture-launches-custom-skincare-products-in-target-stores?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [pureculturebeauty](https://pureculturebeauty.com/pages/target) [Pure Culture](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) makes customizable skincare products like cleansers, serums and moisturizers and to help consumers find the right ones for their needs, the brand offers [at-home skincare test kits](https://www.trendhunter.com/trends/tiny-health). These kits are useful for people who want to know the right cruelty-free, sulfate-free, phthalate-free and paraben-free solutions for their needs that are founded on principles of ethics, sustainability, safety and mindful sourcing. The brand's at-home testing kits were created based on co-founder Vince Casale (also a co-founder of [MAC](https://www.trendhunter.com/trends/mac-lipglass-cushion) and CoverFX) realizing that 75% of consumers don't know their skin type and skin consiiton. The at-home kits by Pure Culture help to take the guesswork out of picking the products that will be most supportive on an in-the-moment and highly individualized basis. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 47% | Activity: 57% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **At-home Skincare Kits:** At-home skincare test kits are gaining popularity allowing consumers to find the right solutions for their needs. - **Customizable Skincare Products:** Customizable skincare products are a disruption in the skincare market because they cater to highly individualized needs of consumers. - **Free-from Skincare Products:** Free-from skincare products are becoming more in demand as consumers shift to more natural and ethical products. ### Industries Being Reshaped - **Beauty Industry:** The beauty industry stands to benefit significantly from the rise of at-home skincare kits that cater to ethical, natural and personalized needs of consumers. - **E-commerce:** In the e-commerce industry, Pure Culture's at-home skincare kits provides a way to offer personalized shopping experiences and customize product recommendations. - **Sustainability Industry:** The sustainability industry is ripe for disruption with more consumers wanting ethical, sustainable and non-toxic products and Pure Culture's at-home skincare kits offers a way forward. ## Related on Trend Hunter - [At-Home Skin Health Kits](https://www.trendhunter.com/trends/skin-health-testing-kit.md) - [Skincare Diagnostic Kits](https://www.trendhunter.com/trends/skincare-test-kits.md) - [Microbiome Measurement Kits](https://www.trendhunter.com/trends/smart-derma.md) - [Community-Made Skincare Products](https://www.trendhunter.com/trends/skin-development-kit.md) - [Comprehensive Skincare Practices](https://www.trendhunter.com/trends/proof-positive-skin-care.md) - [Curated Skincare Discovery Sets](https://www.trendhunter.com/trends/mark-los-angeles.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [At-Home Health Kits](https://www.trendhunter.com/trends/kean-health.md) - [Holiday Self-Care Kits](https://www.trendhunter.com/trends/waphyto.md)