# Pared-Back Skincare Rituals Oak Essentials Shares Only Foundational Skincare Staples By Laura McQuarrie | Published 2021-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-staples References: [forbes](https://www.forbes.com/sites/forbes-personal-shopper/2021/08/04/california-cool-designer-jenni-kayne-has-launched-skincare-heres-what-you-need-to-know/?sh=55278b3c2bf4) & [oakessentials](https://oakessentials.com/products/the-routine?cjevent=cadde7d8f3b111eb82a5e5860a1c0e0b) From cleansers and targeted treatments and once-a-week face masks to mists, skincare routines can become complicated quickly and Oak Essentials provides a simple and intentional five-step routine with skincare staples. The uncomplicated products from the brand were inspired by the simplicity of the natural world and they're full of botanical ingredients too; safflower seed oil, aloe leaf juice and tansy oil are just a few of the pure and potent ingredients that are included in the [minimalist skincare products](https://www.trendhunter.com/trends/beauty-market). The [pared-down skincare ritual](https://www.trendhunter.com/trends/true-barrier-for-men) consists of just a handful of products, including a cleansing balm, an oil and a balancing mist. Alongside these three products, the brand offers a pair of targeted treatments for [boosting skin-firming collagen](https://www.trendhunter.com/trends/firming-skincares) and delivering deep hydration overnight. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 29% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Minimalist Skincare:** Brands can disrupt the skincare industry by creating minimalist and intentional skincare routines with foundational staples. - **Botanical Ingredients:** Brands can disrupt the skincare industry by using pure and potent botanical ingredients in their products. - **Targeted Treatments:** Brands can disrupt the skincare industry by offering targeted treatments for specific skin concerns. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry can benefit from incorporating minimalist and intentional skincare routines with foundational staples to appeal to consumers looking for simplicity and effectiveness in their skincare regimen. - **Natural Skincare Industry:** The natural skincare industry can benefit from using pure and potent botanical ingredients in their products to cater to consumers looking for clean and eco-friendly skincare options. - **Beauty Industry:** The beauty industry can benefit from offering targeted treatments for specific skin concerns to meet the demands of consumers with different skin needs and concerns. ## Related on Trend Hunter - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Uncomplicated Youth Skincare](https://www.trendhunter.com/trends/binomial.md) - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md) - [Simplified Skincare Routines](https://www.trendhunter.com/trends/bubble-skincare-spotlights.md) - [Minimalist French Skincare Lines](https://www.trendhunter.com/trends/dore-1.md) - [Winter-Inspired Skincare Scents](https://www.trendhunter.com/trends/limited-edition-cedarwood.md) - [Supercharged Multifunctional Skincare](https://www.trendhunter.com/trends/cellis.md)