# Skin-Caring Shavers The Skincare Shaver ES-MT21 Provides Shaving & Skincare All at Once By Laura McQuarrie | Published 2021-08-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-shaver-esmt21 References: [ifworlddesignguide](https://ifworlddesignguide.com/entry/312159-skincare-shaver-es-mt21) The [Skincare](https://www.trendhunter.com/trends/dr-simon-ourians-ai-analysis) Shaver ES-MT21 is the world's first skin-caring shaver and an award-winning product from the iF Design Award 2021. The product helps to recognize that people are busy and looking for ways to care for themselves with multi-tasking products that address more than one area of concern at once. The device sets itself apart from standard shavers by applying toning lotion while shaving with a "unique linear motor with a 30-degree acute angle blade." Thanks to an ion plate and electro-osmotic flow technology, the [hybrid shaver and skincare solution](https://www.trendhunter.com/trends/bic-flex-5-trim-shave) helps with the absorption of product for the best results. The innovation from [Panasonic](https://www.trendhunter.com/trends/panasonic-palm-shaver) promises to simplify skincare for men, since the skin is cared for simply as a result of adding a new detail to a current routine. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 77% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Multi-tasking Personal Care Products:** Consumers are increasingly interested in products that offer multiple benefits, creating opportunities for innovative products that combine personal care functions. - **Technology-enhanced Personal Care:** Innovations such as electro-osmotic flow technology are enabling personal care products to provide superior performance and results, creating opportunities for further development and integration. - **Skincare-infused Shaving Products:** The success of the Skincare Shaver ES-MT21 highlights the potential for further integration of skincare elements into shaving products, creating disruption and growth opportunities in the men's personal care market. ### Industries Being Reshaped - **Personal Care:** The Skincare Shaver ES-MT21 demonstrates the potential for innovative products that combine personal care functions, driving growth and competition in the industry. - **Consumer Electronics:** The inclusion of advanced technology in the Skincare Shaver ES-MT21 highlights opportunities for further development and integration of technology in personal care electronics. - **Men's Grooming:** The Skincare Shaver ES-MT21's success showcases the potential for growth and innovation in the men's grooming market by integrating skincare features into traditional products. ## Related on Trend Hunter - [Palm-Sized Shavers](https://www.trendhunter.com/trends/panasonic-palm-shaver.md) - [Compact Electric Razors](https://www.trendhunter.com/trends/arc5.md) - [Cyberpunk-Style Face Shavers](https://www.trendhunter.com/trends/motorzero30.md) - [Premium Electric Razors](https://www.trendhunter.com/trends/p3pro.md) - [User-Friendly High-End Grooming Tools](https://www.trendhunter.com/trends/foil-shaver.md) - [Frequent Traveler Grooming Tools](https://www.trendhunter.com/trends/panasonic-multishape.md) - [Rotating Smooth Shavers](https://www.trendhunter.com/trends/electric-shaver-s302.md) - [Next-Level Head Shaving](https://www.trendhunter.com/trends/best-electric-head-shaver.md) - [Gentle Facial Shaving Kits](https://www.trendhunter.com/trends/oilplaning.md)