# Potted Pressed Serums Crystal Iceplant Pressed Skincare Serum Reduces the Look of Pores By M | Published 2015-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-serum References: [xovain](http://www.xovain.com/skin/what-is-pressed-serum) & [glowrecipe](http://www.glowrecipe.com/products/blithe-crystal-iceplant-pressed-serum) While most skincare serums are marketed as oily liquid concoctions, this pressed serum by Blithe offers a [gel-like alternative](https://www.trendhunter.com/trends/milk-makeup-serum-stick) infused with Ice Plant extracts to minimize the shape of pores and provide an oil-free coverage. This innovative serum texture is designed to provide [high levels of hydration](https://www.trendhunter.com/trends/mixsoon-glacier-water) to the skin with all-natural ingredients free of dyes, parabens and synthetic chemicals. The Crystal Iceplant Pressed Serum is a hybrid of a [serum and a moisturizer](https://www.trendhunter.com/trends/pdrn-hyaluronic-acid) with a thick, bouncy consistency. The product is packaged in a pot rather than in a vial with a stopper allowing it to be applied more like a cream. The skin is filled with essential oils such as argan and olive that are designed to protect the skin against pollution and dry weather without weighing it down. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Pressed Serums:** Developing skincare products with innovative pressed serum textures can provide an alternative to traditional liquid serums and offer unique user experiences. - **Oil-free Coverage:** Creating skincare serums that provide oil-free coverage can address the needs of individuals with oily or combination skin while still offering hydration. - **Natural Ingredients:** Using all-natural ingredients in skincare serums can cater to the growing consumer demand for products that are free of dyes, parabens, and synthetic chemicals. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore the development of pressed serum formulations, providing an innovative and user-friendly solution for skincare enthusiasts. - **Cosmetics Packaging:** The cosmetics packaging industry can focus on creating pot-like containers for serums that offer a cream-like application experience, adding a unique touch to product packaging. - **Natural Beauty:** The natural beauty industry can capitalize on the demand for all-natural skincare products by developing pressed serums made with organic and sustainable ingredients. ## Related on Trend Hunter - [Potent Korean Skincare-Clinic Serums](https://www.trendhunter.com/trends/cisl-seoul.md) - [Barrier-Soothing Frozen Serums](https://www.trendhunter.com/trends/frozen-serum.md) - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Glass Skin Serums](https://www.trendhunter.com/trends/water-bank-aqua-facial.md) - [Concentrated Brightening Serums](https://www.trendhunter.com/trends/heartleaf-teca-capsule-serum.md) - [Potent Accessible Skincare Serums](https://www.trendhunter.com/trends/bubble-skincare-serum.md) - [Soothing Sulfur Serums](https://www.trendhunter.com/trends/watery-sulfur-soothing-serum.md) - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md)