# Psychedelic Skincare Pop-Ups Drunk Elephant's 'House of Drunk' Spotlights Potent Skincare Acids By Laura McQuarrie | Published 2019-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-popup References: [prnewswire](https://www.prnewswire.com/news-releases/drunk-elephant-announces-first-ever-house-of-drunk-pop-up-in-north-america-and-launches-reformulated-lala-retro-whipped-cream-with-ceramides-300864304.html) & [houseofdrunk](http://www.houseofdrunk.com) Cult skincare brand [Drunk Elephant](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly) has previously embraced neon packaging and psychedelic themes for its products and now it is bringing an "Acid Trip" theme to its first-ever House of Drink skincare pop-up in North America—which is centered on skincare acids. The experiential [House of Drunk](https://www.trendhunter.com/trends/house-of-gloss) has been seen in London and Singapore and now, people in New York City will get to experience the pop-up for the first time. The pop-up is said to be "exactly like you're stepping inside the brand," making it appealing to fans and newcomers to the brand. The skincare pop-up's Acid Trip theme playfully spotlights the brand's use of glycolic, tartaric, lactic and citric acids. On-site, visitors will be among the first to try Drunk Elephant's newly reformulated [Lala](https://www.trendhunter.com/trends/bora-barrier-repair-cream) Retro Whipped Cream with Ceramides. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Psychedelic Skincare Pop-ups:** Bold and experiential pop-up events centered around skincare products, creating immersive brand experiences. - **Acid Trip Skincare Theme:** Highlighting the use of potent skincare acids through playful and interactive themes, sparking consumer interest and education. - **Reformulated Skincare Products:** Continuous innovation and improvement of skincare formulations to meet evolving consumer needs and preferences. ### Where This Applies - **Beauty and Skincare:** Creating engaging and memorable experiences through pop-up events and advancing product formulations to stay competitive in the market. - **Experiential Marketing:** Utilizing immersive and themed pop-up experiences to create direct connections with customers and generate brand excitement. - **Consumer Education:** Delivering informative experiences to educate consumers about skincare ingredients and their benefits, fostering trust and loyalty. ## Related on Trend Hunter - [Lab-Inspired Skincare Pop-Ups](https://www.trendhunter.com/trends/the-ordinary-immersive-experience.md) - [Demystifying Skincare Pop-Ups](https://www.trendhunter.com/trends/the-power-of-simple-experience.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md) - [Responsible Skincare Campaigns](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly.md) - [Festive Skincare Pop-Ups](https://www.trendhunter.com/trends/byoma-wonderlab.md) - [Pick-N-Mix Skincare Pop-Ups](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio.md) - [Empowering Skin Pop-Ups](https://www.trendhunter.com/trends/positivity-lab.md) - [Highly Anticipated Skincare Kits](https://www.trendhunter.com/trends/trunk-70.md) - [Interactive Skincare Labs](https://www.trendhunter.com/trends/cetaphil-skinlabs.md)