# Shower-Themed Skincare Merchandising This Nivea Store Display is Inspired by Bathroom Decor By Jana Pijak | Published 2015-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-merchandising References: [behance.net](https://www.behance.net/gallery/13045087/Nivea-Bajo-la-ducha) Argentinian designer Martin Beauchamp conceived this shower-inspired [skincare merchandising](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio) for German brand [Nivea](https://www.trendhunter.com/trends/nivea-gift-packs). Promoting the company's range of in-shower lotions and body washes, this [retail display and pop-up fixture](https://www.trendhunter.com/trends/herms-le-bain-popup) concept is inspired by bathroom home decor. In addition to creating a store fixture that resembles a shower -- equipped with a realistic curtain element and a silhouette of a woman -- this branding concept also includes two kiosks that can be used to promote Nivea's products both outdoors and in public spaces like shopping malls. These kiosks include a life-sized shower installation that features a mirror and instructions for product use along with a second that mimics a more traditional bathroom -- the kiosk is accented with a tiled backdrop and bathtub set-up. Inspired by home decor, these retail displays leave a lasting impression on consumers who are buying self care products. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Shower-trend Skincare Merchandising:** Home-themed skincare merchandising inspired by bathrooms, showers, and self-care products. - **Realistic Retail Displays with Home Decor Inspirations:** In-store displays with life-sized shower installations that mimic traditional bathrooms provide customers with immersive experiences. - **Interactive Kiosk Installations:** Product-focused kiosks in shopping centers offer customers a hands-on, tactile way to experiment with self-care items and learn about their usage. ### Sectors Adopting This - **Self-care Industry:** Companies that focus on providing self-care products can benefit from captivating retail displays that provide aesthetically pleasing consumer experiences. - **Retail Industry:** Conventional retail stores can boost their sales by integrating breathtaking, immersive displays that appeal to customers looking for unique entertaining moments while shopping. - **Advertising and Marketing Industry:** Creating visually appealing ads with real-life bathroom visuals and placing them in public spaces and shopping malls can attract consumer attention to self-care products and offerings. ## Related on Trend Hunter - [Relaxing Personal Care Stores](https://www.trendhunter.com/trends/bath-body-works-gingham.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Dessert-Inspired Shower Sets](https://www.trendhunter.com/trends/allkinds-froyo-collection.md) - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Bathing-Inspired Pop-Ups Bars](https://www.trendhunter.com/trends/dovedeluxebar.md) - [Ultra-Stylish Bathroom Decor](https://www.trendhunter.com/trends/beauty-accessories.md) - [Inspiring Daily Bodycare](https://www.trendhunter.com/trends/unleash-your-inner-shower.md) - [Elevated In-Store Experiences](https://www.trendhunter.com/trends/bath-and-body-works-3.md)