# In-Store Skincare Labs In London, Boots Opened the 'Inkey Lab' with The Inkey List By Laura McQuarrie | Published 2019-11-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-labs References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Boots_launches_in-store_lab_with_skin_care_brand_The_Inkey_List/160259) & [boots](https://www.boots.com/floating-editorial/cha-/live-floating/covent-garden) Boots and affordable skincare brand [The Inkey List](https://www.trendhunter.com/trends/the-inkey-list) collaborated on the creation of the [Inkey Lab](https://www.trendhunter.com/trends/inkeylab), which is now open at the retailer's Covent Garden store in London. Inside the Inkey Lab, which is open for just a limited time this month, consumers are invited to [make their own serums](https://www.trendhunter.com/trends/the-body-lab) that are tailored to their specific needs and goals. To help consumers in making their own formulas, skincare experts are on-site at the Inkey Lab. A total of 35 different combinations are available, and the finished products are accented with personalized packaging that shows a customer's name. As the in-store pop-up is open during the holiday season, customers also have the option to take advantage of a gift-wrapping service. Image Credit: Cosmetics Business ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Customized Skincare:** Creating personalized skincare formulas tailored to individual needs and goals at in-store labs. - **DIY Beauty:** Empowering consumers to make their own beauty products using experts guidance at in-store labs. - **Personalized Packaging:** Accenting finished skincare products with personalized packaging that showcases a customer's name. ### Industries Being Reshaped - **Retail:** Offering in-store skincare labs as a unique shopping experience to attract and engage customers. - **Cosmetics:** Integrating in-store labs to provide personalized skincare solutions and amplify brand loyalty. - **Beauty Services:** Providing skincare experts at in-store labs to guide consumers in creating customized skincare products at scale. ## Related on Trend Hunter - [Lab-Inspired Skincare Pop-Ups](https://www.trendhunter.com/trends/the-ordinary-immersive-experience.md) - [Skincare Retail Partnerships](https://www.trendhunter.com/trends/the-inkey-list.md) - [Festive Skincare Pop-Ups](https://www.trendhunter.com/trends/byoma-wonderlab.md) - [Retail-Exclusive Skincare Ranges](https://www.trendhunter.com/trends/skin-and-me.md) - [Pick-N-Mix Skincare Pop-Ups](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio.md) - [Plant-Powered Cell Renewal Serums](https://www.trendhunter.com/trends/inkeylab.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Demystifying Skincare Pop-Ups](https://www.trendhunter.com/trends/the-power-of-simple-experience.md) - [Affordable Data-Driven Skincare](https://www.trendhunter.com/trends/boots-modern-chemistry.md)